123Print's Tips for Your Small Business

28Oct 2013 by Cindy Berrier 2 Comments

Scare Up More Business: New Customer Acquisition

[caption id="attachment_5707" align="alignleft" width="200"] You don't have to go this far to acquire new customers![/caption] New customer acquisition can make or break your small business. With Halloween being the second largest retail holiday and Christmas being the largest — and those two holidays occurring over the next 60 days — there’s no time like the present to scare up new customers. (But please, don't go overboard!) Check out the five customer acquisition tips below and see if you can grow your customer base in time to take advantage of the extra holiday shopping. Start with existing customers. As long as your current customers are satisfied with your product and/or service, they will likely be happy to re-order, consider new products, or tell friends, colleagues and family about you. Offer to compensate…

25Oct 2013 by Cindy Berrier No Comments

Small Business Spotlight – BringtheHoopla

Small Business Info, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on ... BringtheHoopla, LLC BringtheHoopla brings the fun back into fitness with their love for hula hooping. The idea started out with crafting custom-designed, hand-made hula hoops and blossomed into a business that focused on education, fitness, wellness and entertainment. BringtheHoopla does indeed "bring the hoopla" to adult fitness classes, children's hoop-dance classes, birthday parties, enrichment and after-school programs, pre-schools and more. They are ever-changing, ever-growing and always keep making people happy in mind. In the words of BringtheHoopla: Live. Hoop. Laugh. [caption id="attachment_5692" align="aligncenter" width="335"] [© BringtheHoopla, LLC][/caption] (more…)

23Oct 2013 by Cindy Berrier 1 Comment

Office Holiday Party Etiquette – 10 Tips

Small Business Info

‘Tis the season! Does your company take part in the season of giving? If your office is planning a holiday party, keep in mind these tips to make sure the office Santa doesn't mark you as naughty and give you coal for your holiday bonus. 10 Tips for Appropriate Office Holiday Party Etiquette: - Show interest. Make sure you’re paying attention to the person who you’re talking with. Whether it’s simply nodding your head, or even responding with comments and questions, it’s important to let the other person know you care about what they have to say. As hard as it may be, try to refrain from noticing how long the food line is getting! (more…)

22Oct 2013 by Cindy Berrier No Comments

How to Put Content Marketing to Work for You – 5 Tips

Monthly Email Marketing, Small Business Info

[caption id="attachment_5630" align="alignleft" width="300"] [credit: marketingpilgrim][/caption]Elvis has left the building, folks — Content is the new King. As you put your blue suede shoes in the donate pile, first let’s answer the question: what is content marketing? Content marketing is all about creating value and providing desired information to your customers. With content marketing, it is not about the hard sell, but about establishing your business as a trusted leader in your marketspace. To do that, you need to provide your prospects and clients with relevant information in an appealing and timely manner. If you are worried that this sounds like more work for you to tackle on top of the 25 other things that you have to worry about as a small business owner, never fear! The best thing about…

21Oct 2013 by Cindy Berrier No Comments

Small-Business Women Rock!

Marketing Info, Monday Marketing Minutes, Small Business, Small Business Info

Happy National Women’s Small Business Month! Hopefully you’ve been celebrating since October 1, but just in case this hasn’t been on your radar, we thought we’d bring it back to the forefront. Really, there’s quite a bit to celebrate! According to the third annual American Express Open Forum’s “The State of Women-Owned Businesses” report, there is an estimated 8.6-million+ women-owned businesses in the U.S. They generate over $1.3 trillion in revenue and employ almost 7.8 million people. Women-owned businesses are growing at 1.5 times the national average! That deserves a, “you go, girl!” (more…)

18Oct 2013 by Cindy Berrier No Comments

Small Business Spotlight – Sara Story Photography

Small Business Info, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on ... Sara Story Photography! Sara Story Photography, a local business out of Spokane Valley, Washington, specializes in film and digital photography. Sara Story's style is bold, strange and beautiful. Their bold, photographic portraits are all taken with true film. [caption id="attachment_5588" align="aligncenter" width="1245"] © Sara Story Photography[/caption] (more…)

17Oct 2013 by Cindy Berrier No Comments

4 Tips For Throwing The Most Witching Halloween Party

Small Business Info

[caption id="attachment_5572" align="alignleft" width="209"] [credit: squidoo][/caption]Witches and goblins and ghosts, oh my! With the most spook-tastic time of year rounding the bend, many businesses and organizations have thought out and planned how they will approach their customer base this Halloween. Whether it is through “scary-good savings” or a “frightfully fantastic free gift,” companies are prepping and plotting. However, “all work and no play makes Jack a dull boy,” so reward your hard work with a company Halloween party! Check out these four toad-ally awesome party ideas to get you into the Halloween spirit. Bone Appetit – First and foremost is, of course, the food. I mean, what good party doesn’t have munchies? Whether you are partial to marinated mozzarella eyeballs, “rats in blood,” (AKA - spaghetti and meatballs) or Frankenstein…

16Oct 2013 by Cindy Berrier No Comments

Halloween Wedding Ideas — Turning Kitschy into Classy

3rd Wednesday Weddings, Wedding & Family, Wedding Inspiration, Wedding Lounge

[caption id="attachment_5547" align="alignleft" width="375"] Customize these 123Print Batty Halloween Wedding Place Cards for your Halloween wedding![/caption] With Halloween just two weeks away and the 3rd Wednesday Wedding blog due, it’s got me thinking about fall weddings in general and Halloween-themed weddings in particular. Those of you planning to go with a Halloween theme this year probably have everything in place, but if you’re considering Friday, October 31st, 2014 as your wedding date, you have time to observe, plan and come up with some great Halloween wedding ideas. As I see it, there are really two ways to go with Halloween wedding planning: kitschy and eerie or sophisticated and elegant. (more…)

16Oct 2013 by Cindy Berrier 7 Comments

Turn Photos into Wall Art with YouFrame® Canvas Prints

123Print News, All Other, Life Insight, Small Business Info

Check out 123Print’s latest product – the new YouFrame Photo-to-Canvas Triple Pack. Create a personal gallery in your office with images of your re-designed headquarters, latest products, valued customers, time-honored events and more. Showcase your family at home with prints of your most treasured memories, kooky relatives or favorite vacation spots. (more…)

14Oct 2013 by Cindy Berrier 2 Comments

Last-Minute Halloween Marketing Ideas to Boost Business

Monday Marketing Minutes, Small Business, Small Business Info

[caption id="attachment_5507" align="alignleft" width="300"] 123Print Grave Danger Halloween Card[/caption] Hundreds of billions of dollars are spent on seven major holidays in America. You might expect Christmas to be the number-one retail holiday, but did you know that Halloween is number two?! That’s right. This year alone, us crazy Americans are expected to spend $6.9 billion (with a “B”!) on Halloween costumes, candy and decorations. So with all that spending and celebrating going on, have you made Halloween part of your fall marketing mix?It’s not too late. But almost. At the beginning of the month, Erin offered 6 Halloween marketing ideas. If you didn’t take her advice then, here are 3 last-minute October marketing ideas to help you jump on the Halloween revenue train. Zombies — Why the living dead are…