123Print's Tips for Your Small Business

29May 2013 by Cindy Berrier 4 Comments

Raise Your Expectations With Raised-Ink Business Cards

123Print News, All Other, Small Business Info

Raise expectations with a difference you can see and feel with NEW 123Print Raised-Ink Business Cards. Raised Ink (also called thermography or raised print) is a printing process where thermographic or embossing powder is applied to the ink in the areas where you want a raised effect. The ink then dries and hardens during the heating process, creating a raised surface. Though seemingly very traditional and old school, thermography gives a modern twist that stands out in today’s full-color digital world. 1, 2, 3 Reasons Why You Should Check Out 123Print Raised-Ink Business Cards: It’s easier to communicate your brand with our choice of good and better printing options. 123Print.com is the only place online to get raised ink on this level of premium-quality paper – impressing with a noticeable…

28May 2013 by Cindy Berrier No Comments

5 Steps to Becoming a Better Public Speaker

Monday Marketing Minutes, Small Business, Small Business Info

A powerfully delivered speech can drive people to follow your lead and and interest them in your products or services. Though not many of us are blessed with a natural liking for public speaking — in fact, most Americans rank it as their #1 fear — there are always ways to improve. Here, we've pulled together five quick speech tactics for strengthening your public speaking abilities, and improving your professional prowess. You'll be an effective public speaker in no time! 1. Study your material. It sounds like common sense, but knowing your material is the number-one tip from Toastmasters International (a club devoted to public speaking). Your interest and knowledge of the subject matter not only ensures you'll keep your speech on track, but that you'll say it with confidence.…

24May 2013 by Cindy Berrier No Comments

Small Business Spotlight — 3CLogic

Small Business Info, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on ... 3CLogic! "3CLogic provides inbound, outbound, and blended cloud-based contact or call center software solutions which integrate with CRM software suites such as Salesforce.com, Infusionsoft, Zoho, vTiger, SugarCRM, Nutshell or any other proprietary CRM. Our cloud based call center solution gives companies access to a 360 degree view of customer communications across all voice, chat, text, and social media channels." (more…)

23May 2013 by Cindy Berrier No Comments

How Small Business Owners Can Use Market Research to Develop A Successful Marketing Strategy

Small Business Info

When it comes to optimizing your small business, there are few things with the power of a successful marketing strategy. Finding the perfect formula for successful marketing can seem daunting. However, by utilizing market research, you can focus your efforts, increase efficiency and provide simple ways to track progress and analyze the benefits of endeavors. These five tips offer benefits and strategies to any small business owner. 1. Determining Demand through Market Research The first step to developing a successful marketing strategy is to define your target market and the demand for your services. This is often an integral part of any small business plan as well. While it might seem like a basic step, it is the foundation on which most of your market research and marketing strategies will…

21May 2013 by Cindy Berrier No Comments

Easy Email Tips for Small Business

Monthly Email Marketing, Small Business Info

If you are ready to take your small business marketing to the next level but don’t have a huge budget, email marketing may be a logical next marketing channel for your business. Economical with a potential for a large return, an email marketing program is also relatively easy to implement. Are you ready to get started? Here are ten tips to get your small business started with an email marketing program. 1. Use an Email Service Provider (ESP) Give your email program credibility and sign up with a low-cost ESP. Using an ESP to send your messages is definitely a best practice, as it will help you stay compliant with Can-Spam and increase your message deliverability. You may feel compelled to send your company’s bulk emails through your Outlook or…

20May 2013 by Cindy Berrier No Comments

Drive-By Advertising

Marketing Info, Monday Marketing Minutes, Small Business, Small Business Info

[caption id="attachment_4169" align="alignleft" width="300"] © Netris[/caption] In your years running or working for a business, you've undoubtedly experimented with a range of advertising tactics. From billboards to radio spots to television commercials, today's advertising options are vast. But, have you considered drive-by advertising? You've certainly seen those cars and trucks boasting company signs, giant company magnets and flashy logos. Imagine all of the potential customers you could attract in a single day on the highway. In fact, according to the Outdoor Advertising Association of America (OAAA), one vehicle wrap can generate between 30,000 and 70,000 impressions daily. Imagine what an impact that can have on your customer base! Here are three reasons why a drive-by advertising campaign could be your smartest decision yet. Go ahead and take that show on the…

17May 2013 by Cindy Berrier No Comments

Small Business Spotlight — Pine Tree Road Soap Shop

Small Business Info, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on ... Pine Tree Road Soap Shop! "I opened my little soap shop in Ocean Beach, CA about 3 years ago. I make all of my natural cold process soaps, body butters, scrubs, lotions, etc. right here in my 250 sq. ft. shop right in front of my customers and also teach a basic soap making class so they can see exactly what goes into the products they are putting on their skin." (more…)

16May 2013 by Cindy Berrier No Comments

Best Gifts for Dads and Grads!

Life Insight

‘Tis the season for Dads and Grads! Spring is wrapping up with two huge milestones – graduation and Father’s Day! Have you bought your Dad or Grad a gift yet for this momentous occasion? If not, we’ve compiled a list of both some high-ticket items, or, if you’re like us and on a budget, some easy crafts you can make right at home. According to an article posted on CBSNEWS, these five items are the top tech items to get your Dads and Grads this season! [all images provided via cbsnews.com] (more…)

15May 2013 by Cindy Berrier 2 Comments

What Makes a “Glam” Wedding?

3rd Wednesday Weddings, Wedding & Family, Wedding Inspiration, Wedding Lounge

[caption id="attachment_4085" align="alignleft" width="165"] © Melis82[/caption] Planning a wedding Audrey Hepburn would approve of may be simpler than you think. While various wedding trends come and go, Hollywood glamour is one that has stood the test of time, and for obvious reasons. What better captures a fairy tale wedding than one gleaming with over-the-top opulence? From fashion to florals, and everything in between, try on a few of these ideas for a gorgeously glam wedding! Add All-Over Sparkle You know how you found a diamond in the rough when you met your fiance? Make that a theme that carries through the décor of your event. Ask your florist to incorporate pearls (real or faux are both fine!) into your bouquet for a sweet flourish. The same goes for your cake…

13May 2013 by Cindy Berrier 1 Comment

Shameless Self-Promotion Photo Contest WINNER!

123Print News, All Other, Small Business Info

Congratulations to Dancers Unite Fine Arts Academy for winning our Shameless Self-Promotion Photo Contest! Dancers Unite is a family owned & operated dance studio in Charlotte, NC, offering dance classes from ages 2 to teen. They offer recreational dance classes and have a National Champion competitive dance team. Their goal is to unite all dancers, regardless of level, in a positive, family friendly atmosphere.