123Print's Tips for Your Small Business

11Feb 2013 by Cindy Berrier No Comments

Connect with Your Customers — Tell them the Benefits

Monday Marketing Minutes, Small Business Info

So what? That’s not something you want to hear your customers saying. Yet so many businesses only focus on features, and that just invites customers to ask why they should care. A feature is a factual statement about your product or service. Yes, you need to list the features, and yes, customers do want to know what they are — and will likely even compare features before deciding what to purchase. But what do they really want to know? Your customers want to know what’s in it for them. What are the benefits? (more…)

08Feb 2013 by Cindy Berrier No Comments

Small Business Spotlight — Terra Biotech

Small Business Info, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on ... Terra Biotech! [Taken from: http://www.myterrabiz.com/home.aspx] "Terra Biotech -- the rewarding first step toward a better life. It's been said the real wealth is health. This idea was the genesis for Terra Biotech. Terra Biotech's products stem from who we are and what we believe -- that safe, effective, natural products can help people make a change for the better every day. That's why we're bringing them to you. Combining the best natural ingredients on Earth with the safest scientific research, we've created a line of extraordinary nutritional products as well as an exceptional opportunity to change lives for the better. We hope you'll join us in our quest to bring better health to others. We know that by becoming a part of…

06Feb 2013 by Cindy Berrier No Comments

How Do I Choose the Right Business Stationery?

Small Business Info

We all know that actions speak louder than words, but what about our business stationery? Whether you’re a big business or a small business with big plans, your stationery set is the basis of your identity. The first impression you make with a client should be the best impression. If you can’t meet a potential client in person and give them a handshake and a smile, let you stationery make that visual handshake. High-quality, customized business stationery will give you an edge over your competitors. Remember we are an image-driven society, so the company that looks the best is perceived as the best. It is important that your stationery communicates both quality and confidence. (more…)

04Feb 2013 by Cindy Berrier 4 Comments

How Businesses Stay Connected [INFOGRAPHIC]

123Print Infographics, Small Business Info

Let's recap some impressive Social Media stats from 2012. For example: 1 Million websites have integrated with Facebook 23% of users check Facebook 5 times or more daily 56% of customer tweets are being ignored 34% of marketers have generated leads on Twitter Google’s +1 button is used 5 million times a day A new study from Manta of more than 600 small businesses showed that 90% of small business owners are actively engaged in social networking sites. The action is clear – it is crucial that your business is online and social. That is where your customers are and that is where you want to be. Don’t focus so much on what you’re competitors are doing, as their customers are different from yours. Along with your everyday business networking,…

02Feb 2013 by Cindy Berrier No Comments

What Exactly is Business Casual?

1st Saturday Style, Small Business Info

[caption id="attachment_2723" align="alignright" width="199"] Image courtesy of stockimages / FreeDigitalPhotos.net[/caption] According to Wikipedia, business casual is a popular dress code in professional and white-collar workplaces in Western countries. But just what exactly do you wear in a business casual workplace? Telling you what not to wear is probably easier. (And I’m not talking about the popular TLC show. Although Clinton and Stacy would undoubtedly have some great advice.) It seems to be universally agreed that business suits are most certainly not casual. There is also consensus that T-shirts and athletic wear are too casual. Flip flops you’d wear to the beach, shirts that expose your stomach, short-shorts — probably any shorts — are not office appropriate. Beyond this, there are no hard and fast rules. In fact, while most would…

01Feb 2013 by Cindy Berrier No Comments

Small Business Spotlight — Brooke Himes Hair Design

Small Business Info, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on ... Brooke Himes Hair Design! [Taken from: http://www.brookehimeshairdesign.com/#!about/c1se] "Your Wedding day is one of the most important days in your life. You should feel absolutely confident that you are going to look perfect. I have more than 10 years experience and training to make that happen. I knew I wanted to do hair from the time I was little. I was always playing with my Barbie’s hair, and begging all of my friends to let me play with their hair. In high school at prom and homecoming time, I would take appointments for my friends and would do 5 to 6 up-do’s before doing my own. After high school I studied and trained at the Toni & Guy Hairdressing Academy, and…

30Jan 2013 by Cindy Berrier 2 Comments

Going Digital with Your Direct Mail Campaigns

Small Business Info

Even with the growth of online and email advertising, direct mail marketing is still number one. According to Target Marketing’s Sixth Annual Media Usage Forecast, direct mail had the highest rate of new customer acquisition (34%), as compared to 25% for email marketing. However, there is plenty of room for you to add digital elements to your direct mail marketing campaigns. You can increase your campaign’s ROI using QR codes, personalized URLs, and integrated marketing techniques. (more…)

28Jan 2013 by Cindy Berrier 1 Comment

5 Things to Consider in a Subscriber Reengagement Campaign

Monthly Email Marketing, Small Business Info

There are a few things you can count on in life … taxes … death … and, if you are an email marketer, unengaged subscribers. The fact is your subscriber base is constantly changing. People subscribe, others unsubscribe. Some subscribers are engaged and open your emails regularly. And some, well, some just languish there. Of course it is your job as an email marketer to continually clean your list and regularly purge your “dead” email addresses. But, there’s an important and potentially profitable step to take before you press the delete button: the reengagement campaign. A successful reengagement campaign can wake up sleeping subscribers and bring them back into the fold with a relevant and enticing offer. Here are five steps you can take when executing your reengagement campaign: (more…)

25Jan 2013 by Cindy Berrier No Comments

Small Business Spotlight — Katie’s Crochet Goodies

Small Business Info, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on Katie's Crochet Goodies "I crochet many things! Head warmers, hats, leg warmers, headbands, matching mommy and me hats, matching sibling hats, team hats, baby shoes and boots, purses, photo props and more! I take custom orders so if you see something on Pinterest you like, send me a link and I can try to recreate something like it! These items make great gifts for baby showers, baby arrival gifts, Christmas, birthdays and more!" [caption id="attachment_6538" align="aligncenter" width="2934"] Purchase items or request a custom order from Katie's Crochet Goodies on Etsy[/caption] (more…)

23Jan 2013 by Cindy Berrier 2 Comments

Business Card Basics: The Must’s and Maybe’s

Small Business Info

It is never too soon to have a business card. Business cards’ usefulness spans more than just for professional use. Whether it be for networking purposes or just having a “Mommy Card,” a business card is a perfect way to exchange information. Despite its small size, a business card says a lot. And it is your job to make sure it says the right stuff! Must: Your Name. Even if you’re giving out a business card for a large company, it is always nice for a person to know who their point of contact would be. Your name should be the most prominent piece of text in the business card. You Business/Organization’s Name. This should also be prominently featured on a business card, with the exception of if you have…