Connect with Your Customers — Tell them the Benefits
So what? That’s not something you want to hear your customers saying. Yet so many businesses only focus on features, and that just invites customers to ask why they should care. A feature is a factual statement about your product or service. Yes, you need to list the features, and yes, customers do want to know what they are — and will likely even compare features before deciding what to purchase. But what do they really want to know? Your customers want to know what’s in it for them. What are the benefits? (more…)