5 Steps to Building a Successful Welcome Series
Customer Retention, Email Marketing, Marketing, Monthly Email Marketing, Online Marketing, Small Business Info
You never get a second chance to make a great first impression. This is true of job interviews, first dates, meeting your future in-laws and … email welcome messages. A welcome message or welcome message series is a great way to immediately engage your new email subscribers. A well-done series can reinforce your brand, encourage an initial purchase and create a higher probability of additional purchases. Here are five steps you can take to easily create and deploy a successful welcome series. Step 1: Identify Automation Capacity Determine your ESP’s (email service provider's) level of automation ability. You will first need to know if these emails can be sent automatically, either in real-time (preferred by many) or in another time frame — be it hourly or daily. Make sure the…