24Feb 2014 by Cindy Berrier No Comments

Direct Mail Isn’t Dead: Postcards and Business Flyers Work!

Customer Acquisition, Customer Retention, Marketing, Monday Marketing Minutes, Promotional Marketing, Small Business Info
In this digital age, you may be inclined to think that direct mail pieces aren't worth your time and effort. Think again! There are many benefits of direct mail items, such as postcards, business flyers and brochures, including: You can get it in their hands. Just think about how you still like receiving mail. You’re not alone. I know that I look forward to picking up my daily mail and looking through it for my favorite magazine or if I've received correspondence from a friend or family member (not so much the bills, of course). According to Epsilon’s 2012 Channel Preference Study, 73% of U.S. consumers said they prefer direct mail for brand communications because they can read the information at their convenience. These days, we seem to receive more…
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30Jan 2014 by Cindy Berrier 1 Comment

5 Tips for Creating an Effective Brochure or Flyer

Customer Acquisition, Customer Retention, Marketing, Monday Marketing Minutes, Product Uses, Products and Services, Promotional Marketing, Small Business Info
In the new online shopping world, two tried-and-true marketing techniques still have their place: brochures and flyers. Both are cost-effective marketing tools that can used for a variety of purposes: • Educational piece • Cross-sell opportunity inside a complementary product’s packaging • Handout at a tradeshow or local event • Outdoor advertising tucked under windshields and other more creative ideas • Follow-up piece to take prospects further into the sales cycle. (more…)
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22Oct 2012 by Cindy Berrier 3 Comments
Secrets to Direct Mail Success

Secrets to Direct Mail Success

Monday Marketing Minutes, Small Business Info
Pssssst. Hey you. Ya, you. The first secret is that ... direct mail is not dead. In fact, the DMA's 2012 Response Rate Report said that direct mail generates higher conversion rates than digital channels (but email demonstrates the highest ROI). A direct marketing guru shared the second secret with me. He said if you want a successful direct mail campaign, you HAVE to follow the 40/40/20 rule. Google it. You’ll find lots of people agree. Apparently a gentleman named Ed Mayer came up with the idea in the 1960’s, and it’s as valid today as ever. If you want your direct mail campaign to succeed, you need to put your focus in the right place: 40% on the list 40% on the offer 20% on the creative The List —…
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