In this digital age, you may be inclined to think that direct mail pieces aren’t worth your time and effort. Think again! There are many benefits of direct mail items, such as postcards, business flyers and brochures, including: You…
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5 Tips for Creating an Effective Brochure or Flyer
In the new online shopping world, two tried-and-true marketing techniques still have their place: brochures and flyers. Both are cost-effective marketing tools that can used for a variety of purposes: • Educational piece • Cross-sell opportunity inside a complementary…
Pssssst. Hey you. Ya, you. The first secret is that … direct mail is not dead. In fact, the DMA’s 2012 Response Rate Report said that direct mail generates higher conversion rates than digital channels (but email demonstrates the highest…