24Feb 2014 by Cindy Berrier No Comments

Direct Mail Isn’t Dead: Postcards and Business Flyers Work!

Customer Acquisition, Customer Retention, Marketing, Monday Marketing Minutes, Promotional Marketing, Small Business Info
In this digital age, you may be inclined to think that direct mail pieces aren't worth your time and effort. Think again! There are many benefits of direct mail items, such as postcards, business flyers and brochures, including: You can get it in their hands. Just think about how you still like receiving mail. You’re not alone. I know that I look forward to picking up my daily mail and looking through it for my favorite magazine or if I've received correspondence from a friend or family member (not so much the bills, of course). According to Epsilon’s 2012 Channel Preference Study, 73% of U.S. consumers said they prefer direct mail for brand communications because they can read the information at their convenience. These days, we seem to receive more…
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17Feb 2014 by Cindy Berrier No Comments

How to Send Killer eNewsletters – 10 Tips

Customer Retention, Email Marketing, Marketing, Monday Marketing Minutes, Online Marketing, Small Business Info
Email marketing is a fast, efficient way for small businesses to connect with their customers. Sending e-newsletters has become an increasingly crucial way to build customer loyalty through special offers and great, engaging content, and ultimately is another tactic to drive sales to your small business. I always advocate a 360-degree approach to your marketing initiatives, which means tackling each one from every corner that makes sense, such as print business flyers, social media posts, email newsletters, blogs and more. But how to send killer eNewsletters? That is the question. While email marketing can be a great marketing tactic, it can also hurt, or do nothing good your brand, if you are sending out eNewsletters that your customers really don’t care about; if you are sending them out too frequently…
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