According to the Urban Dictionary, the phrase, “use your words,” when spoken to a child, communicates a gentle reminder to speak clearly and enunciate. For our purposes, we just want to remind small business owners, email composers, bloggers, business writers and marketing communication professionals to choose your words wisely. What you write and say should engage and motivate, not cause eyes to glaze over. The only time people might want to see or hear phrases like “at the end of the day” and “30,0000-foot view,” is if they are playing corporate bingo. (Relevant Side Story Here: I once worked with someone who almost seemed to search out these kinds of meaningless phrases. A group of us decided to make up a phrase and try to get him to think it…
