direct mail Archives - 123Print Blog

09May 2023 by Brett Miller No Comments

5 Effective Small Business Marketing Tips for Spring and Summer in 2023

Marketing Info, Outdoor Marketing, Small Business

As the spring season transitions into summer, small businesses have a unique opportunity to rejuvenate their marketing strategies and attract new customers. With warmer weather and increased outdoor activities, it's crucial to tailor your marketing efforts to resonate with the seasonal mindset of your target audience. In this blog, we'll explore five effective marketing tips to help small businesses flourish during the spring and summer of 2023. #1 Embrace Seasonal Campaigns Spring and summer offer a plethora of opportunities to create engaging seasonal campaigns. Consider incorporating vibrant colors, outdoor imagery, and themes associated with the warmer months. Leverage social media platforms, email marketing, and your website to promote limited-time offers, discounts, and exclusive summer-themed products or services. By aligning your campaigns with the season, you'll capture your audience's attention and…

15Jul 2014 by Cindy Berrier No Comments

10 Best Practices for Postcard Design

Customer Acquisition, Design, Marketing, Products and Services, Promotional Marketing, Small Business Info

Sending out a postcard is still one of the most used and effective ways to mass market a message. (Remember — direct mail isn't dead!) Summertime is the perfect time of year to bring in current customers for a new product or special promotion, or to entice new customers to come out and visit you for the first time. Whatever your reason is for running a postcard mailing campaign, make sure you follow these ten best practices to get the most of it! 1. Use colors wisely. Make sure different colors are used creatively and intelligently throughout your postcard design. You’ll want to incorporate the colors of your branding, as well as the colors of the season if you’re promoting a seasonal offer. Make sure your colors don’t clash…

24Feb 2014 by Cindy Berrier No Comments

Direct Mail Isn’t Dead: Postcards and Business Flyers Work!

Customer Acquisition, Customer Retention, Marketing, Monday Marketing Minutes, Promotional Marketing, Small Business Info

In this digital age, you may be inclined to think that direct mail pieces aren't worth your time and effort. Think again! There are many benefits of direct mail items, such as postcards, business flyers and brochures, including: You can get it in their hands. Just think about how you still like receiving mail. You’re not alone. I know that I look forward to picking up my daily mail and looking through it for my favorite magazine or if I've received correspondence from a friend or family member (not so much the bills, of course). According to Epsilon’s 2012 Channel Preference Study, 73% of U.S. consumers said they prefer direct mail for brand communications because they can read the information at their convenience. These days, we seem to receive more…

30Jan 2013 by Cindy Berrier 2 Comments

Going Digital with Your Direct Mail Campaigns

Small Business Info

Even with the growth of online and email advertising, direct mail marketing is still number one. According to Target Marketing’s Sixth Annual Media Usage Forecast, direct mail had the highest rate of new customer acquisition (34%), as compared to 25% for email marketing. However, there is plenty of room for you to add digital elements to your direct mail marketing campaigns. You can increase your campaign’s ROI using QR codes, personalized URLs, and integrated marketing techniques. (more…)

22Oct 2012 by Cindy Berrier 3 Comments

Secrets to Direct Mail Success

Monday Marketing Minutes, Small Business Info

Pssssst. Hey you. Ya, you. The first secret is that ... direct mail is not dead. In fact, the DMA's 2012 Response Rate Report said that direct mail generates higher conversion rates than digital channels (but email demonstrates the highest ROI). A direct marketing guru shared the second secret with me. He said if you want a successful direct mail campaign, you HAVE to follow the 40/40/20 rule. Google it. You’ll find lots of people agree. Apparently a gentleman named Ed Mayer came up with the idea in the 1960’s, and it’s as valid today as ever. If you want your direct mail campaign to succeed, you need to put your focus in the right place: 40% on the list 40% on the offer 20% on the creative The List —…

Tag: direct mail