Learn the latest tips to market your small business in spring and summer for a maximum return on investment. Our expert guidelines give concise insights on leveraging outdoor marketing, digital media, artificial intelligence, direct mail, and more!…
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direct mail
Customer Acquisition Design Marketing Products and Services Promotional Marketing Small Business Info
10 Best Practices for Postcard Design
Sending out a postcard is still one of the most used and effective ways to mass market a message. (Remember — direct mail isn’t dead!) Summertime is the perfect time of year to bring in current customers for a new…
Customer Acquisition Customer Retention Marketing Monday Marketing Minutes Promotional Marketing Small Business Info
Direct Mail Isn’t Dead: Postcards and Business Flyers Work!
In this digital age, you may be inclined to think that direct mail pieces aren’t worth your time and effort. Think again! There are many benefits of direct mail items, such as postcards, business flyers and brochures, including: You…
Even with the growth of online and email advertising, direct mail marketing is still number one. According to Target Marketing’s Sixth Annual Media Usage Forecast, direct mail had the highest rate of new customer acquisition (34%), as compared to…
Pssssst. Hey you. Ya, you. The first secret is that … direct mail is not dead. In fact, the DMA’s 2012 Response Rate Report said that direct mail generates higher conversion rates than digital channels (but email demonstrates the highest…