Going Up! How to Develop an Elevator Pitch for Your Business

Customer Acquisition, Marketing, Monday Marketing Minutes, Planning, Public Relations, Small Business Info
Wherever you’re at in your entrepreneurial journey, developing and fine-tuning your business’ elevator pitch is one of the most important things you’ll do. Your elevator pitch allows you to give prospects a snapshot of your business. You’ve got only a few sentences to convince prospective customers why they need your product and/or service and why they can’t get what you provide anywhere else. To kick off the process of developing your small business’ perfect elevator speech, consider these five tips while you brainstorm. Think about what makes your business unique. You want your product/service to be intriguing to your potential customer(s). Don’t simply state the nature of your business (i.e. “I am a flower shop.") What makes your business stand out from your competitors’? (more…)
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