24Jul 2013 by Cindy Berrier 1 Comment

To Every Season, Churn … Churn … Churn

Monthly Email Marketing, Small Business Info
In email marketing, there is one thing you can always count on: that fact that you can’t count on your email list to stay the same. Yep, email-list churn (the percentage of users that unsubscribe, or bounce, from an opt-in email list during a set period of time) is a fact of email marketing life. Perhaps you have not been overly concerned about the people unsubscribing or bouncing, considering an average annual churn rate is around 30%. That’s understandable. If you are lucky, your acquisition rate has balanced out your churn rate, allowing your list size to remain stable or even grow. However, as people have become more tech-saavy, they also have become more selective about what they really want to see in their inboxes. They want content and offers…
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23Jan 2012 by Cindy Berrier No Comments
4 Tips for Successful Mobile Email Marketing Campaigns

4 Tips for Successful Mobile Email Marketing Campaigns

Expert Advice, Marketing Info, Small Business Lounge, Technology News
Maybe we’re jumping the gun here a little bit by assuming you’re already marketing to your customers via email, but that’s okay. We’ll be sure to double back and present tips and tricks (do’s and don’ts) regarding general email marketing messages at a later date. Right now, we want to focus on a growing hot topic – email marketing and the mobile phone. Odds are you have a smart phone, or you’re thinking about upgrading your flip phone to a smart phone. iPhones, Androids and Windows Mobile Phones are everywhere now. You can’t walk down the street without seeing someone utterly engaged in something on their phone, whether it be a text message, posting something on their Facebook, or checking their email. Keep this in mind when you’re designing your…
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20Oct 2011 by Cindy Berrier No Comments
Infographic: Anatomy of the Perfect Mobile Email

Infographic: Anatomy of the Perfect Mobile Email

Expert Advice, Marketing Info, Small Business, Small Business Lounge, Technology News
So we've covered email etiquette and words that may potentially toss your email into the spam folder, but let's venture into a new territory, shall we? One that some people seem hesitant to get into because it's so open and vast, so fresh and new... but it's becoming more and more necessary. Mobile email. With the iPhone and Android phones dominating the market more and more, people are putting away their flip-phones and investing in a smart phone, which means they can read their email while standing in line for a ride at Disney World. While they're waiting for their dinner to be brought out to them they can check their email and compose one with a few quick clicks of the keyboard. Whenever there is some down time, people…
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12Oct 2011 by Cindy Berrier 1 Comment
Top 9 Email Pet Peeves and How to Avoid Them

Top 9 Email Pet Peeves and How to Avoid Them

Everything Else, Expert Advice, Fun and Humor, Small Business
Email – it may not play a huge role in your personal life any longer, but in the workplace it still reigns supreme despite the fact that it’s really about as arcane as passing memos around the office in manila envelopes. If you’re anything the folks here at 123Print you get a ton of email from colleagues and eventually it’s bound to happen. Certain common things people do in, and with, email is going to grate on your nerves! Before you snap and do something that’s going to land you on the evening news – and not in a good way – because you just can’t take seeing another cutesy animated graphic in someone’s signature line understand that it’s not their fault. Blame it on ever-relaxing workplace atmospheres or people…
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26Aug 2011 by Cindy Berrier No Comments
16 Words That May Toss Your Email into the Spam Folder

16 Words That May Toss Your Email into the Spam Folder

Expert Advice, Marketing Info, Small Business, Small Business Lounge
Spam. People hate it and wish it would just stop showing being delivered to them at all. No. I’m not talking about the food. I’m talking about those annoying emails from a Nigerian prince who needs your help escaping his country, because there are elephants  banging down his castle door with pitchforks and Super Soaker guns, and in return for your help he will wire you $15,000. All you have to do is give him every single ounce of personal information to make this happen. His assurance is guaranteed. You know… that spam. Now, we all know there are certain words and phrases that may trigger a spam filter. Words like “free,” “call now,” “Viagra” and “cheap,” so let’s focus on the lesser known words and phrases that have been…
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25Aug 2011 by Cindy Berrier No Comments
Pottermore: The Marketing Scheme That Made Millions Lose Sleep

Pottermore: The Marketing Scheme That Made Millions Lose Sleep

Everything Else, Marketing Info, Small Business, Small Business Lounge
Pottermore. The word has become synonymous to Harry Potter fans for “never sleeping again,” and abusing the F5 key. The site has yet to open to the public, and no one really knows what to expect – but man, has it caused a stir on the internet. During the month of July, Pottermore started encouraging those interested in more information to sign-up for exclusive emails. There were promises of receiving an email to let you know when you could early register for Pottermore. Being a Potter fan, I got sucked in. I gave my email address willingly, but I never got an alert about the stress that I would soon be put through. It wasn’t until my friends were IMing and texting me in a frenzy with things like “OMG…
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