4 Steps to Spring Clean Your Email List
Customer Retention, Email Marketing, Marketing, Monthly Email Marketing, Online Marketing, Small Business Info
The sun is shining, birds are singing and the first hint of green has started to appear on the trees. Many of us prepare for this new season with a thorough cleaning of our homes … scrubbing away the winter blues and ushering in the fresh spring air. As email marketers, the new season is also the perfect time to spring clean our email subscriber lists! A good list scrubbing is a great way to refresh your lists. Not only does proper list hygiene reduce sending expense and spam complaints, but it also helps to improve your email metrics such as open rate and click through rates. Plus, check out this case study about how targeted messaging to engaged subscribers improves conversion rates and increases revenue. Okay, so now you…