In email marketing, there is one thing you can always count on: that fact that you can’t count on your email list to stay the same. Yep, email-list churn (the percentage of users that unsubscribe, or bounce, from an…
4 Tips for Successful Mobile Email Marketing Campaigns
Maybe we’re jumping the gun here a little bit by assuming you’re already marketing to your customers via email, but that’s okay. We’ll be sure to double back and present tips and tricks (do’s and don’ts) regarding general email…
Infographic: Anatomy of the Perfect Mobile Email
So we've covered email etiquette and words that may potentially toss your email into the spam folder, but let's venture into a new territory, shall we? One that some people seem hesitant to get into because it's so open…
Top 9 Email Pet Peeves and How to Avoid Them
Email – it may not play a huge role in your personal life any longer, but in the workplace it still reigns supreme despite the fact that it’s really about as arcane as passing memos around the office in…
16 Words That May Toss Your Email into the Spam Folder
Spam. People hate it and wish it would just stop showing being delivered to them at all. No. I’m not talking about the food. I’m talking about those annoying emails from a Nigerian prince who needs your help escaping…
Pottermore: The Marketing Scheme That Made Millions Lose Sleep
Pottermore. The word has become synonymous to Harry Potter fans for “never sleeping again,” and abusing the F5 key. The site has yet to open to the public, and no one really knows what to expect – but man,…