15Mar 2014 by Cindy Berrier No Comments

Need To Disavow Some Links? Here Are A Few Tips

Marketing, Online Marketing, Search Marketing, Small Business Info
To disavow or not to disavow … that is the question. Actually, that’s not the question at all. Instead, today we’ll be looking at what types of metrics you should consider once you already know you will need to use the disavow tool to get rid of those "spammy" links that either have already gotten you into trouble or certainly look like they might. Also, if possible, try to have a webmaster take down or alter the bad links before you disavow them. (more…)
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15Feb 2014 by Cindy Berrier No Comments

SEO and Small Business: Knowledge is Everything

Customer Acquisition, Marketing, Online Marketing, Search Marketing, Small Business Info
In 2014, online visibility for your small business is more important than ever.  In fact, the visibility of your brand in all market areas is essential to business expansion and growth. For our purposes, we are going to focus on some of the more preliminary tactics that small businesses should employ when establishing their SEO strategy. First and foremost, know your audience. You may think this is stating the obvious, and for all intent purposes it is. However, it’s surprising how many business owners, small and large, take this step for granted and miss the boat on potential traffic and sales.  Do as much research on potential clients, their needs and behavior as possible and discover what and why they are searching for it on your site. But what does…
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