Plan the Perfect Wedding in 2014 [INFOGRAPHIC]

123Print Infographics, Design, Wedding Inspiration
When it comes to weddings, personalization is at its peak, and that can mean you won't be following tradition. That's OK! It's your wedding! A couples' wedding is the ultimate form of self-expression. Current trends are leaning toward creating a more personalized experience, where the couples' personalities are evident in many areas of their wedding. See how you can let this personalized touch begin with the first things your guests will see — your save the dates and invitations — in our latest infographic! Sources: http://www.xogroupinc.com/press-releases-home/2014-press-releases/2014-03-27-real-weddings-study-average-cost-of-wedding.aspx http://wedding.theknot.com/wedding-colors.aspx
Read More

Big Ideas to Help Your Small Business Go Green [Infographic]

123Print Infographics, Small Business Info
Good news SMB owners — being eco-friendly is in. Did you know that 61% of small businesses are actively trying to go greener? And that 70% are anticipating going down that path within the upcoming years? Sorry, Kermit. You were wrong. It is easy being green. Check out these simple, money-saving improvements your business can make on the path to becoming more eco-friendly in our latest infographic!
Read More

The Hidden Power of Logos [Infographic]

Design, Marketing, Public Relations, Small Business Info
Logos are not just random doodles splashed with the designer’s (or company owner’s) favorite color. They are well studied and follow a set of time-tested design and psychological principles to toy with our subconscious. At least as far as iconic logos go. Take color meanings, for instance. Ever wonder why McDonald’s is yellow and Red Bull is red? Yellow means happiness, while red evokes intensity. Both colors fit the brands to a tee. (more…)
Read More

The Cost of Stress on Your Business [INFOGRAPHIC]

Small Business Info, Workplace
Most people know that stress can lead to serious health problems.  But some don’t realize that stress can have a negative impact on your job and also affect the bottom line of your company. Stress affects several bodily functions, and when you become overly stressed your brain gets washed with powerful hormones that can damage and even kill brain cells. Stress can negatively affect your productivity at work and lead to inefficiencies in your performance at work. Job related stress has shown to cost U.S. companies an estimated $300 billion from employee turnover, absenteeism and loss of productivity — all as a result of stress in the workplace. There are several common reasons for stress in the workplace. Often times it has to do with salary, hours, pressure from bosses,…
Read More
How Businesses Stay Connected [INFOGRAPHIC]

How Businesses Stay Connected [INFOGRAPHIC]

123Print Infographics, Small Business Info
Let's recap some impressive Social Media stats from 2012. For example: 1 Million websites have integrated with Facebook 23% of users check Facebook 5 times or more daily 56% of customer tweets are being ignored 34% of marketers have generated leads on Twitter Google’s +1 button is used 5 million times a day A new study from Manta of more than 600 small businesses showed that 90% of small business owners are actively engaged in social networking sites. The action is clear – it is crucial that your business is online and social. That is where your customers are and that is where you want to be. Don’t focus so much on what you’re competitors are doing, as their customers are different from yours. Along with your everyday business networking,…
Read More
New Year. New Resolutions. [INFOGRAPHIC]

New Year. New Resolutions. [INFOGRAPHIC]

123Print Infographics, Small Business Info
45% of Americans planned to ring in the New Year with promises to make 2013 better than 2012. New Year’s resolutions are timeless. Year after year, the same resolutions hold true. For example, more than 50 percent of Americans vowed to appreciate loved ones and spend more time with family and friends this year. Others have opted for regular exercise, which keeps you healthy and makes you look and feel better. Over 66 percent of adult Americans are considered overweight or obese, so it’s not surprising that weight loss is another popular resolution. If you’ve resolved to make this year the one to quit smoking, over-the-counter availability of nicotine replacement therapy provides more access than ever to proven quit-smoking aids. Given the hectic, stressful lifestyles of millions of Americans, it’s…
Read More
Listen Up! Customer Service in Surround Sound

Listen Up! Customer Service in Surround Sound

123Print Infographics, Small Business Info
Back in the day, customers had few avenues to voice their opinions to companies. That’s all changed. Today, businesses hear customer feedback in high-definition surround sound — via the phone, live chat, email, Facebook, Twitter, blog comments, good old-fashioned letters, and yes, YouTube videos. Who can forget the “United Breaks Guitars” video, which is now up to over 12.6 million views! Not only is it nice to listen to and respond to your customers, it’s good business. In the December “Hear Ye, Hear Ye” infographic, it points out that nine out of 10 people are more likely to purchase from a company after having a good customer service experience. It also states that 18% of people refuse to do business with a company that provides poor service. You can see…
Read More
Business Cards Mean Business

Business Cards Mean Business

123Print Infographics, Small Business Info
While social media networks like LinkedIn, and smartphone applications like the Bump app, might be cool and convenient ways to exchange information, most of the same people who “bump,” “DUB” and “Like” online are still walking around with business cards tucked inside their messenger laptop bags or iPad case. Why? Because even in the era of email and electronic address books, there’s still something to be said about presenting a prospective customer with an attractive, eye-catching business card that clearly conveys the personality, philosophy and attitude of your company. Plus, there’s nothing like a real-life business card that you can touch and feel to remind you of a contact you made. This compared to an electronic file that, once digitally tucked away, can become “out of sight, out of mind.”…
Read More
3 Marketing Lessons from Oktoberfest

3 Marketing Lessons from Oktoberfest

123Print Infographics, Small Business Info
It might seem unlikely, but 16 days of beer drinking could actually improve your marketing. Um. Maybe we should clarify. Not you physically drinking the beer and then trying to work, but rather, you can gain marketing insights from the success of Oktoberfest. Just how did we get off on this crazy subject, you ask? Well, it’s the first Monday of the month, and we have a new infographic for you. In addition to providing you with some interesting facts to improve table conversations and networking discussions, we thought we might give you some ideas to help your business. 1. Preparation is key. The Boy Scouts have known this for years, and so have the people of Germany. Months before international festival goers begin to pack their bags (and probably…
Read More
It’s Beginning to Look A Lot Like … Christmas?

It’s Beginning to Look A Lot Like … Christmas?

123Print Infographics, Small Business Info
Yes, it’s true. It’s only September and it’s time to think about the holidays. Today, nearly 40% of holiday shoppers start their gift buying before Halloween. Whether you or your customers celebrate traditional holidays like Christmas, Hanukkah or Kwanzaa, or you’re more into unique celebrations like “Festivus,” you, like every other business, need to have your holiday ducks in a row in September! If you don’t already have your holiday promotions on the marketing schedule, then ‘tis time to do so. Newspaper ads need to be purchased, direct mail pieces printed and fresh loyalty cards should be at the ready. Customers are trying to save money and avoid the headaches that come with last-minute shopping by responding to early shopping offers. Not only are they buying electronics and other popular…
Read More