09May 2023 by Brett Miller No Comments
5 Effective Small Business Marketing Tips for Spring and Summer in 2023

5 Effective Small Business Marketing Tips for Spring and Summer in 2023

Marketing Info, Outdoor Marketing, Small Business
As the spring season transitions into summer, small businesses have a unique opportunity to rejuvenate their marketing strategies and attract new customers. With warmer weather and increased outdoor activities, it's crucial to tailor your marketing efforts to resonate with the seasonal mindset of your target audience. In this blog, we'll explore five effective marketing tips to help small businesses flourish during the spring and summer of 2023. #1 Embrace Seasonal Campaigns Spring and summer offer a plethora of opportunities to create engaging seasonal campaigns. Consider incorporating vibrant colors, outdoor imagery, and themes associated with the warmer months. Leverage social media platforms, email marketing, and your website to promote limited-time offers, discounts, and exclusive summer-themed products or services. By aligning your campaigns with the season, you'll capture your audience's attention and…
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14Jul 2014 by Cindy Berrier No Comments

9 Ways to Heat up Your Business This Summer

Customer Acquisition, Customer Retention, Marketing, Monday Marketing Minutes, Outdoor Marketing, Small Business Info
The temperature is heating up, and your summer marketing efforts should be off the thermometers! Summer is a unique time to try some new marketing tactics for your small business that you may not feel comfortable risking during your busy season(s). Read on to learn nine outside-the-box marketing ideas for the summer season: Take a client out to lunch. Take an afternoon to bring your top customer to that new, hip restaurant for lunch. Learn more about them and their business (if applicable) and discuss the history of your relationship and get their unique perspective on the good and bad of your partnership. You’ll want to make them feel comfortable enough to know the lunch serves as an open forum and you are interested in their honest feedback to help…
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20May 2014 by Cindy Berrier 13 Comments

Go Big or Go Home! 9 Tips for Yard Sign Marketing

Customer Acquisition, Design, Marketing, Monday Marketing Minutes, Outdoor Marketing, Small Business Info
Ah, sweet summer time. Time to get ready for everything you love about summer. Picnics, days at the beach and … yard sign marketing! Hurray! Custom yard signs can be a highly effective customer acquisition tool if done correctly. Take your outdoor advertising to the next level by following these nine tips for effective yard sign marketing. Stick with single-sided. It is very hard to find a spot on a busy street where both directions of traffic will be able to read your yard sign clearly. So, it’s probably a better idea to have two signs that have your message on a single side, so as not to force drivers traveling in the direction furthest away to try to read your sign and eventually give up because it’s too hard…
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30Apr 2014 by Cindy Berrier No Comments

10 Tips for Billboard Advertising Perfection

Customer Acquisition, Marketing, Outdoor Marketing, Public Relations, Small Business Info
Billboard advertising is everywhere. Depending on where you live and where you commute, you could see hundreds of different billboard ads in a single week. With the sea of billboards out there, it is vital that you take the necessary steps to ensure your ad is the one people remember. Check out these ten tips to give your billboard advertisement top billing. Keep it Simple. The simpler the billboard design, the greater chance of success. Essentially, there are only three components of a successful billboard: 1) A compelling image 2) A unique, persuasive tagline 3) Your company name or logo and contact info. Remember that cars will be zipping by and only have a few seconds to take in your ad. Don’t make it difficult for them to absorb your…
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03Jun 2013 by Cindy Berrier 8 Comments

Does Outdoor Advertising Still Work? [INFOGRAPHIC]

123Print Infographics, Small Business Info
Does outdoor advertising still work? Yes, it does. According to the Arbitron National In-Car Study, in-car media such as outdoor advertising reaches 98% of U.S. residents aged 18 or older. Speaking of in-car, did you know that the average Americans spends nearly 20 hours in their car per week and travels more than 200 miles? Crazy. If your business hasn't taken advantage of these travelers already, there's no time like the present. Outdoor advertising is one of the last messages a consumer receives before making a purchase design. Discover how outdoor advertising such as banners, yard signs, car magnets and billboards can help your business shine this summer in this Tom Cochrane-inspired infographic entitled, "Life is a highway ... and they want to read it all night long!" (more…)
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06May 2013 by Cindy Berrier No Comments

Let It All Hang Out – Tips for Effective Outdoor Advertising

Monday Marketing Minutes, Small Business Info
When it comes to outdoor advertising, let it all hang out! What do we mean by that? Be yourself. Be loud and proud. Make people want to shout your brands name from the rooftops! BUT do it all with a purpose. Whether you are designing a custom outdoor banner or yard sign, getting ready to be on the move with a custom car magnet, or letting it hang with a door hanger, your message must be clear. Check out these tips to assure a firm foundation with your outdoor marketing materials and you will be a lot better off than most outdoor advertisers out there! (more…)
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