Tag: promotional marketing

Promoting your business can be fun. Though, like all good things it requires effort, a strategy, and the right tools.  While it’s true that we’re living in a modern era where digital tools like social media, web marketing, and email are all essential to a business’s success, print advertising still plays an integral role. In fact, continued scientific research is helping to prove that print ads may actually be more effective in some ways, establishing greater trust, better recall, and a stronger emotional connection with customers and prospects – especially when used in conjunction with other types of multimedia marketing as part of a multifaceted campaign. Do you use business cards? That’s print advertising. When attending a tradeshow or event, do you show up empty-handed – or do you bring…