Black Friday Madness – Business Style

Every year it seems that major retailers “leak” their Thanksgiving Day ads for Black Friday deals earlier and earlier. Yep, here we are, more than two weeks away from the most wonderful shopping day of the year and you can probably already find most retailers’ ads for it online with a quick search. Unfortunately, ever since posting of “leaked” Black Friday sale ads became a phenomenon a few years back, the stupendous offers and once-in-a-lifetime door buster savings they carry seem to get less and less exciting. That is unless you plan on spending Black Friday shopping for stuff for your micro business.

Infographic: Carbonite Small Business Disasters

What’s one of the worst case scenarios that you and your small business could face? What would you do if someone broke into your office and stole or destroyed all of your computers – the computers that had valuable information and data? Financials, important contacts, contractual agreements, business plans and models etc., all gone. Do you have a way to gain any of it back?

4 Holiday Promotion Ideas for Service-Oriented Small Businesses

I hear you screaming from here – “Holiday promotions? It’s not even Halloween yet!” and in a way you’re right. It is a little early for Holiday promotions, but that’s also the point; now’s the time to start thinking about what you’re going to do and how you’re not going to get lost amongst all of the multi-million dollar campaigns the big boys are going to run between Thanksgiving and Christmas.

Infographic: Anatomy of the Perfect Mobile Email

So we’ve covered email etiquette and words that may potentially toss your email into the spam folder, but let’s venture into a new territory, shall we? One that some people seem hesitant to get into because it’s so open and vast, so fresh and new… but it’s becoming more and more necessary. Mobile email.

Steve’s Corner – Small Businesses: Are You Mobile? PT 2

Smart devices are taking over! Get used to it. What are doing about it? How are you taking advantage of it?

Comscore, a leader in measuring the digital world, just released a mobile usage study stating that 7% of all U.S digital traffic is now coming from smart phones and tablets. This is just an amazing transformation for connecting with your customers.

Looking for Inspiration? Climb Out of Your Familiar Rut

It happens to the best of us. We start out in our adult lives and careers wide-eyed, excited and eager to take in as much as we can; we’re hungry to try new things, we tackle challenges of all sorts and do what we can to forge ahead and grow in whatever it is we do. And grow we do. Along the way, as we grow, we refine our expectations and we focus – often leading to some level of success that comes pre-packaged with some level of comfort. We settle in, we settle down and before we know it…