14Jul 2014 by Cindy Berrier No Comments

9 Ways to Heat up Your Business This Summer

Customer Acquisition, Customer Retention, Marketing, Monday Marketing Minutes, Outdoor Marketing, Small Business Info
The temperature is heating up, and your summer marketing efforts should be off the thermometers! Summer is a unique time to try some new marketing tactics for your small business that you may not feel comfortable risking during your busy season(s). Read on to learn nine outside-the-box marketing ideas for the summer season: Take a client out to lunch. Take an afternoon to bring your top customer to that new, hip restaurant for lunch. Learn more about them and their business (if applicable) and discuss the history of your relationship and get their unique perspective on the good and bad of your partnership. You’ll want to make them feel comfortable enough to know the lunch serves as an open forum and you are interested in their honest feedback to help…
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29Jul 2013 by Cindy Berrier 3 Comments

5 Unique Customer Retention Ideas for Summer

Marketing Info, Monday Marketing Minutes, Small Business, Small Business Info
[caption id="attachment_4747" align="alignleft" width="199"] Turn National Ice Cream Sandwich Day on Aug 2, 2013, into a customer appreciation event.[/caption] Depending on the industry you are in, summer can either be boom or bust. If you’re in the ice cream business or sell T-shirts on a boardwalk, you’re likely killing it with sales. On the other hand, many businesses can feel a major income slowdown due to customers taking off for summer vacations. If this sounds like your business, you may have to start thinking outside of the box for your summer marketing in order to get people in the door and keep your business top of mind. As inspiration, here are five unique customer retention ideas for summer: 1. Feed them a sweet treat. Who doesn’t love ice cream sandwiches? Celebrate National…
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05Jun 2013 by Cindy Berrier No Comments

5 Unique Summer Marketing Ideas

Small Business Info
With summer right around the corner (don’t let these 90 degree days fool you … it’s still Spring) it’s time to start thinking of unique, summer-themed marketing ideas to promote your business this season.  Look no further, as we have 5 sure-fire ways to blast your business into success! 1. Partner with another company — When customers buy summer-related products from you, give them a little gift in return! Providing them with coupons for a free ice cream from the corner gelato shop, or half-price admission passes to the local water park, will not only give you business, but will also give business to another as well.  This benefits everyone involved and customers will spread the word about your company’s incentives. (more…)
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