Marketing Archives - Page 11 of 17

18Nov 2014 by Cindy Berrier No Comments

Marketing Minute Roundup

Marketing, Marketing Info, Monday Marketing Minutes, Online Marketing, Small Business

Hello fellow marketers around the globe! Last week it was reported that Bing added a new Bingbot mobile user agent so they can crawl mobile sites, webmasters can earn 5 cents per answer in Google Consumer Surveys and that Speaker of the House, John Boehner, has stopped the Marketplace Fairness Act from being voted on until 2015. Here are a few other marketing stories from the week of Nov 10-17. (more…)

15Nov 2014 by Cindy Berrier No Comments

The Future of Search: Voice Search

Marketing, Online Marketing

[caption id="attachment_8325" align="alignleft" width="120"] Hear ye hear ye - voice search is important[/caption] Last month Google released a study done by Northstar Research which showed some interesting trends in voice recognition technology or voice search as it’s called. In particular, the study focused on adults and teens and how the two groups utilized voice search. Honestly, I had no idea that teens and adults alike incorporated voice search when in the bathroom, nor did I really want to know that aspect. Still, the study showed some (more…)

10Nov 2014 by Cindy Berrier No Comments

Marketing Minute – Last Week’s Marketing News Round-up

Marketing, Marketing Info, Monday Marketing Minutes

[caption id="attachment_8322" align="alignleft" width="225"] Hot off the Presses![/caption] Hello fellow marketers! This week in our “Marketing Minute” post, we’ve decided to present a few of the more interesting stories in marketing from the previous week. So sit back, relax and enjoy just a few of the more interesting marketing stories from last week. (more…)

11Oct 2014 by Cindy Berrier No Comments

Which SEO Conferences Should You Attend?

Marketing

[caption id="attachment_8276" align="alignleft" width="300"] Which SEO Conference is right for you?[/caption] Business conferences have become popular destinations for professionals and aspiring entrepreneurs who want to learn about the ins and outs of their industries, become aware of the trends, and of course, to network. But finding the right conference for your particular business can be somewhat tricky if you aren’t privy to the particular circuits and what each has to offer. There are many factors to consider such as conference agenda, trusted speakers, and perhaps most importantly, cost. Today we will focus on a few SEO conferences that are worth your time and money and hopefully help you make an informed decision for your upcoming conference. (more…)

06Oct 2014 by Cindy Berrier No Comments

A Message from our General Manager

123Print News, Customer Acquisition, Customer Retention, From 123Print's President, Marketing

Here’s to YOU, our customer. I am very proud to announce that 123Print is relaunching its brand! Brand is one of the most important facets of a company—it’s who you are—what you represent—bottom line, it’s your INTEGRITY. If one wavers from their integrity, what is left? If you ask me—nothing. I believe Denis Waitley said it best, “You must consider the bottom line, but make integrity before profits.” As we reevaluated where 123Print started, where we have gone, and when determining where we needed to go, it became clear to me. All arrows direction us back to the core principles of why 123Print was developed in 2006: to put our customers in the spotlight, empower our customers to express their unique identity, and to give our customers the tools…

02Oct 2014 by Cindy Berrier No Comments

Branding: A Promise You Keep

123Print News, Marketing, Small Business

It’s an old truism that a company’s brand is its most important asset. When executed correctly, an effective brand strategy establishes a significant and differentiated presence in the market that helps attract and retain loyal customers. Let’s first establish what is meant by a brand. Simply put, it’s a promise. It informs customers what they can expect when they purchase your products and services. An effective brand should clearly differentiate you from your competition. Branding is a simple concept, yet requires you to take a long, hard look at your business today and what you would like it to be in the future. Brand starts with seeing the business through the eyes of your employees and customers. This amalgam of positive and constructive feedback and emotions must be thoroughly analyzed and digested. (more…)

24Sep 2014 by Cindy Berrier No Comments

5 Email Do’s & Don’ts

Customer Acquisition, Customer Retention, Email Marketing, Marketing, Marketing Info, Monthly Email Marketing, Online Marketing, Social Media Marketing

Sometimes we all get so caught up in the hustle and bustle of the daily grind that we forget to take a step back. Yet, every marketing program needs to be re-evaluated from time to time. So, today we are going to go back to basics. Let's take a look at five "do's and don'ts" for your email program! To start with, ask yourself: Are you fully leveraging your online customer file? It is best practice to stay in constant touch with your buyers although this strategy demands a strong cautionary note: Do everything you can to avoid instant banishment (yes, the “unsubscribe” link, followed by the dreaded “delete” key) and long-term resentment towards your good brand name. (more…)

13Sep 2014 by Cindy Berrier No Comments

HTTPS – Should You Make the Change?

Marketing, Search Marketing

[caption id="attachment_8205" align="alignleft" width="150"] Google is now rewarding secure sites[/caption] Last month Google announced that the secure HTTPS protocol will be now be used as a light ranking signal in its search algorithm. For those who aren’t familiar with HTTPS, it stands for Hyper Text Transfer Protocol Secure and, as the name suggests, is a more secure way of transferring data over the internet. (more…)

11Sep 2014 by Cindy Berrier No Comments

7 Networking Tips to Get More Out of Conferences and Events

Business Cards, Marketing, Marketing Info, Monday Marketing Minutes, Promotional Marketing, Small Business

Have you ever signed up for a seminar, conference, or local chamber event, and done absolutely nothing to prepare for the networking opportunity? You’re not alone. We often attend events knowing that we want to hear what the speakers have to say, and we completely forget about the marketing opportunity inherent in the event. Well no more! (more…)

27Aug 2014 by Cindy Berrier No Comments

Go Mobile: Optimize Your Emails for Success

Email Marketing, Marketing, Marketing Info, Online Marketing, Small Business, Small Business Info

When is the last time you checked your email? Was it on your phone? Chances are, it was -- and you are not alone. Half of all emails are opened on mobile devices and, what’s more, a substantial number of people will delete emails that are not easily read on their phones. Yet, the majority of email marketers are not capitalizing on this opportunity and have not optimized their emails for mobile viewing. This disconnect from mobile users is undoubtedly costing companies money. Bottom line? If you are not optimizing your emails for mobile, you are losing out on potential conversions. (more…)

Category: Marketing