It’s an old truism that a company’s brand is its most important asset. When executed correctly, an effective brand strategy establishes a significant and differentiated presence in the market that helps attract and retain loyal customers. Let’s first establish what is meant by a brand. …
Small Business
5 Email Do’s & Don’ts
Sometimes we all get so caught up in the hustle and bustle of the daily grind that we forget to take a step back. Yet, every marketing program needs to be re-evaluated from time to time. So, today we…
7 Networking Tips to Get More Out of Conferences and Events
Have you ever signed up for a seminar, conference, or local chamber event, and done absolutely nothing to prepare for the networking opportunity? You’re not alone. We often attend events knowing that we want to hear what the speakers…
Create a Better Work-Life Balance: Advice from a (former?) Workaholic
What’s the right work-life balance? Guess what — there is no right answer. Everyone who is driven struggles with it — don’t worry, you’re not alone. Who has had their boss, significant other, close friend(s) sit you down to…
Small Business Spotlight – Janell Baldwin, Graphic Designer
This week, 123Print is shining its Small Business Spotlight on … Janell Baldwin, Graphic Designer! Janell Baldwin is a San Diego-based graphic designer who specializes in print design. She enjoys creating custom business logo packages and wedding suites for her clients.…
Go Mobile: Optimize Your Emails for Success
When is the last time you checked your email? Was it on your phone? Chances are, it was — and you are not alone. Half of all emails are opened on mobile devices and, what’s more, a substantial number…
Product Labels: 5 Tips for Putting these Silent Salesmen to Work for You
You could be overlooking an important sales tool if you haven’t put much thought into your product labels. Customers who say, “no thanks, I’m just looking,” and nosy friends that look in medicine cabinets, glove compartments and cupboards can…
Small Business Spotlight – 42 West Arts Co-op
This week, 123Print is shining its Small Business Spotlight on … 42 West Arts Co-op 42 West Arts Co-op is an art and craft co-operative gallery showcasing the work of artists and craftsmen from Waynesboro, PA and the surrounding area. The gallery features…
5 Customer Service Tips for Dealing with an Irate Customer
It’s bound to happen. No matter how great your products and services, you’re not going to make everyone happy all of the time. Today’s pointers should help you deal with an irate customer and get resolution. Whether you have…
Search Marketing is constantly changing. One week, forums like Webmaster World are abuzz with theories on Panda and Penguin updates. The next, everyone is talking about how Google is cracking down on guest posting. So what to do? Being…