Brochures are beneficial to every type of business there is. While the likeliest industries to use brochures are fashion, hospitality, home improvement, and automotive, well-designed print collateral is always a powerful tool, no matter what type of company you are.
The essential things to include when you create a brochure are:
- A simple yet enticing headline.
- Your logo.
- Easy-to-read contact information.
- Eye-catching photos of your products or services.
- A strong call-to-action.
To create a brochure that is sure to draw customers and prospect to your business, you must remember that busy is not always best. Stick with an easy-to-follow company story that gracefully presents the best points of your business. Use a legible font, a flowing color scheme, captions that will quickly captivate those interested in your industry, a few engaging photographs, and a sign-off line that initiates a demand for your services right then and there – followed by accessible ways to contact you.
The most common brochures are bi-fold and tri-fold brochures. Bi-fold brochures, also know as half-fold brochures, utilize one fold to create two panels. Tri-fold brochures, also known as c-fold brochures, use two fold to create three panels.
There are numerous other brochure folds including:
- Gate-fold brochures: These are also called window-fold brochures, where two folds meet in the middle to cover the interior panel.
- Double gate-fold brochures: Gate-fold brochures with one additional panel.
- No-fold brochures: These offer one large panel to grab your customers’ attention.
- Accordion-fold brochures: These are also called z-fold brochures. They utilize four folds that create five panels and open like an accordion.
- Cross-fold brochures: These are also called French-fold brochures. They utilize one horizontal fold and one vertical fold to create four proportionate sections.
- Double-parallel brochures: These are also called double-fold brochures. A sheet is folded in half twice to create four panels.
- Roll-fold brochures: A sheet is folded inwards, starting from the right of the page, creating a minimum of four panels. Afterward, the left of the page is folded over the panels.
The common sizes for a brochure are:
- 5” x 11”.
- 5” x 14”.
- 11” x 17”.
- 11” x 25.5”.
Should you print your own brochures?
Many people grapple with whether to enlist the help of a company to print their brochures or to do it themselves. Honestly, it all depends on how far you are taking your print marketing campaign. For the distribution of ten flyers around a local neighborhood, you can probably get away with printing your collateral right at home. If you are distributing hundreds of brochures, the more cost-effective and time-efficient option would be to have them done professionally. Plus, there is a level of quality that comes from many printing companies that typical people would have a tough time duplicating, due to the equipment and training needed to produce these expert marketing materials. Often, brochures are printed on durable high-gloss paper to ensure quality.
From a design perspective alone, many websites do offer brochure templates, allowing you to create appealing print marketing collateral using various customization tools. Many personalized business brochures can be customized using tools like Microsoft Word, Adobe Photoshop, Canva, or a number of other programs – some strictly offered by the company showcasing the template.
Brochure templates you can try
Below, you can take a look at some respectable brochure templates and see what each has to offer for showcasing your business’s goods and services. You can click on each image to be directed to that particular brochure template online.
Other travel-themed brochure templates that utilize a subtle yet powerful combination of words and images are the three featured below. When taking a look, remember that these are merely brochure layouts and do not have to be strictly applied to travel industries, use them for whatever type of business you wish to promote.
Lastly, if you think you have what it takes, why not start from scratch and design your own? If you have a smart aesthetic in mind, choose the ‘create your own’ brochure template and craft away. Good luck!