The Long and Short of URL Shorteners
[caption id="attachment_5366" align="alignleft" width="300"] Image credit:www.anna-OM-line.com[/caption] So what’s a URL shortener and why should you care? A URL shortener is exactly what it sounds like: It’s a tool that lets you paste any normal/long URL into it and, with one click, have that URL shortened so that there are fewer characters in it. That way it will take up less space and possibly be easier to remember or type in. Some shorteners even let you customize your truncated URL, which does make it easier to brand and remember. But what’s more impressive is the analytic capabilities of some of these tools. The powerful analytics are why most small businesses like to use these tools. And as long as your device, be it a PC, MAC or mobile devices, has a connection…