12May 2014 by Cindy Berrier No Comments

3 Easy Ways to Boost Gift Certificate Sales

Customer Acquisition, Customer Retention, Marketing, Monday Marketing Minutes, Product Uses, Products and Services, Promotional Marketing, Small Business Info
Does your small business harness the often overlooked power of Gift Certificates? Think of a past birthday or Christmas — how many gift cards or certificates did you receive? Actually, take a look in your purse or wallet ... how many do you have floating around right now? Like many of us consumers out there, we love both receiving and giving custom gift certificates. They're easy and almost guaranteed to let either yourself or that special someone find exactly what it is they seek. So, give the customers what they want! Read on for three easy ways to boost gift certificate sales for your business. (more…)
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12Feb 2014 by Cindy Berrier No Comments

Why You Should Offer Gift Certificates

Customer Retention, Product Uses, Products and Services, Small Business Info
10 Facts About Gift Cards/Certificates (from giftcardexchangeday.com) Gift certificates are the most requested thing on a wish list Purchases made with them are between 20% - 50% higher than the average purchase They are the most profitable item for many retailers They are mostly purchased during Christmas, followed by birthdays and Mother’s Day They are purchased 40.3% of the time for department stores followed by 34.2% of the time for restaurants They are most commonly purchased in a $25 amount They are only used to the full amount 60% of the time, leaving an average balance of $2.30 remaining They are given 43.1% of the time because, according to shoppers, it allows the recipient to choose their own gift $41 billion worth of them went unused between 2005-2011 An American…
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