10Jan 2019 by Brett Miller No Comments
3 Ways to Re-Engage Employees & Customers after the Holi-“daze”

3 Ways to Re-Engage Employees & Customers after the Holi-“daze”

Business Growth
If your employees are engaged thoroughly in the job they do, and the company they work for, they are sure to do better at engaging customers. Start internally and work your way out. Be sure that employees understand the vital role your company plays in helping to better the lives of others, and how your organization will enrich their lives as well. Returning to work after the holidays can be tough. January is said to be the most depressing month of the year. The magic of the holidays are officially over, and for some, they may have not even lived up to expectations. New Year’s resolutions seem out of reach. The colder weather can keep many of us barred up indoors. That pesky post-holiday credit card debt seems larger than…
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21Jul 2014 by Cindy Berrier No Comments

How to Get More Referrals

Customer Acquisition, Customer Retention, Marketing, Monday Marketing Minutes, Small Business Info
Now that you've established your business, how do you grow your customer base? Your existing customers are perhaps your #1 most untouched resource. Think about the network of people that stems from your existing customers. Their friends, families, neighbors, etc. are all prospective customers just waiting to hear about your business! But how do you go about reaching these people on a level that will persuade them to buy? Read on for five tips on creating, maintaining and growing your referrals. 1.     Make sure you’re going after the right relationships. As much as we’d all like to have a close relationship with each and every customer, this sentiment is unrealistic. You have to put customer value into perspective — you wouldn't spend as much time going building a relationship…
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23Jun 2014 by Cindy Berrier No Comments

How to Have a Killer Presentation

Customer Acquisition, Marketing, Monday Marketing Minutes, Public Relations, Small Business Info
Looking to drum up some new business? Consider conducting a presentation or demo in front of perspective clients or customers. These face-to-face meetings are a great way to make a great impression that lasts. Here’s what you’ll need to prepare for your stellar presentation: A laptop or tablet. If you have the ability to hook up your laptop or tablet to a projector, that’s even better. This allows you to show a digital representation of your work, including things that were too complex to bring into the demo. If your product/service contains an electronic element, this will give you a chance to walk your customers’ through a step by step process of how it’s used. Make sure whatever you decide to bring in is fully charged before your presentation! (more…)
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28May 2014 by Cindy Berrier No Comments

How to Announce a New Business

Customer Acquisition, Marketing, Online Marketing, Outdoor Marketing, Promotional Marketing, Public Relations, Small Business Info
Take everyone out to celebrate. You did it! You made your entrepreneurial dreams come true! Take a night to kick back and celebrate with those that helped you along the way. Have the whole team get together for a celebratory dinner and, hey, even make it the first expense on your new company tab. Give the group a souvenir to remember the night by … perhaps a laser-engraved pen with the company name on it. Submit a release. Albeit a bit traditional, submitting a news release is a tried-and-true method of getting the word out about your new business venture. You may even consider hosting a ribbon-cutting ceremony or something of the sort for local community leaders. If you choose to do so, make sure the local papers know as…
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27May 2014 by Cindy Berrier No Comments

Looking at the Big Picture: Branding First

Customer Acquisition, Design, Marketing, Monday Marketing Minutes, Small Business Info
Building your brand is one of the most important steps in developing a new business. The number of small- and medium-sized businesses out there is growing exponentially — and you need to make sure your company is ahead of the pack. What differentiates your biz from the rest? And how will you communicate those factors to your prospects? One word — branding. What is branding? Some define branding as a “name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (American Marketing Association). Others define branding as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decisions to choose one product or service over another.” (Seth Godin, author of ‘Linchpin’). However you…
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30Apr 2014 by Cindy Berrier No Comments

10 Tips for Billboard Advertising Perfection

Customer Acquisition, Marketing, Outdoor Marketing, Public Relations, Small Business Info
Billboard advertising is everywhere. Depending on where you live and where you commute, you could see hundreds of different billboard ads in a single week. With the sea of billboards out there, it is vital that you take the necessary steps to ensure your ad is the one people remember. Check out these ten tips to give your billboard advertisement top billing. Keep it Simple. The simpler the billboard design, the greater chance of success. Essentially, there are only three components of a successful billboard: 1) A compelling image 2) A unique, persuasive tagline 3) Your company name or logo and contact info. Remember that cars will be zipping by and only have a few seconds to take in your ad. Don’t make it difficult for them to absorb your…
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