24Sep 2014 by Cindy Berrier No Comments

5 Email Do’s & Don’ts

Customer Acquisition, Customer Retention, Email Marketing, Marketing, Marketing Info, Monthly Email Marketing, Online Marketing, Social Media Marketing
Sometimes we all get so caught up in the hustle and bustle of the daily grind that we forget to take a step back. Yet, every marketing program needs to be re-evaluated from time to time. So, today we are going to go back to basics. Let's take a look at five "do's and don'ts" for your email program! To start with, ask yourself: Are you fully leveraging your online customer file?  It is best practice to stay in constant touch with your buyers although this strategy demands a strong cautionary note:  Do everything you can to avoid instant banishment (yes, the “unsubscribe” link, followed by the dreaded “delete” key) and long-term resentment towards your good brand name. (more…)
Read More
28Feb 2013 by Cindy Berrier 3 Comments

Ready, Set, Grow: 6 Ways to Build Your Email Subscriber Base

Monthly Email Marketing, Small Business Info
One of the biggest challenges faced by email marketers is the ongoing deterioration of their email lists. People unsubscribe and change email addresses daily. It is the marketer’s responsibility to continually refresh the subscription list with new opt-ins in order to keep the total subscriber base on the rise. There are many innovative ways to keep your subscriber list moving in the right direction. Here we’ll take a look at six of our favorite tactics: Make it Easy to Sign Up. This may sound like a no-brainer, but if you want to increase email sign-ups, you need to make it easy for potential subscribers to actually sign up. People rarely scroll down an entire webpage, so don’t hide your sign-up entry point in your homepage footer. Test placement above the fold: …
Read More