Social media has been the new wave of advertising for quite some time now, and Business Insider reports that mobile media will be a huge growth driver in this area. With outlets such as Facebook, Twitter, Google+ and blog…
marketing
Gone are the days of Pinterest being a crafts and recipe site. OK, wait. That might be more than slightly overstated. Pinterest still does serve that purpose. But on November 14, with the introduction of Pinterest Business pages, they…
According to the Urban Dictionary, the phrase, “use your words,” when spoken to a child, communicates a gentle reminder to speak clearly and enunciate. For our purposes, we just want to remind small business owners, email composers, bloggers, business…
It might seem unlikely, but 16 days of beer drinking could actually improve your marketing. Um. Maybe we should clarify. Not you physically drinking the beer and then trying to work, but rather, you can gain marketing insights from…
Ladies and Gentlemen, SoLoMo! No, this isn’t an exotic way of saying “Hello” or “Welcome” in an ancient romantic language, though it is a term that both you and your small business should be familiar with for this upcoming…
4 Tips for Successful Mobile Email Marketing Campaigns
Maybe we’re jumping the gun here a little bit by assuming you’re already marketing to your customers via email, but that’s okay. We’ll be sure to double back and present tips and tricks (do’s and don’ts) regarding general email…
Infographic: Carbonite Small Business Disasters
What’s one of the worst case scenarios that you and your small business could face? What would you do if someone broke into your office and stole or destroyed all of your computers - the computers that had valuable…
Harry Potter Goes into the Vault – A Vent About Scarcity Marketing
I got some bad news this week. Warner Bros has decided to follow in Disney's evil footprints (I use the term "evil" in jest. I absolutely love Disney and everything about them.) and declared that as of December 29th,…
4 Holiday Promotion Ideas for Service-Oriented Small Businesses
I hear you screaming from here – “Holiday promotions? It’s not even Halloween yet!” and in a way you’re right. It is a little early for Holiday promotions, but that’s also the point; now’s the time to start thinking…
Infographic: Anatomy of the Perfect Mobile Email
So we've covered email etiquette and words that may potentially toss your email into the spam folder, but let's venture into a new territory, shall we? One that some people seem hesitant to get into because it's so open…