Postcards Archives - 123Print Blog

15Jul 2014 by Cindy Berrier No Comments

10 Best Practices for Postcard Design

Customer Acquisition, Design, Marketing, Products and Services, Promotional Marketing, Small Business Info

Sending out a postcard is still one of the most used and effective ways to mass market a message. (Remember — direct mail isn't dead!) Summertime is the perfect time of year to bring in current customers for a new product or special promotion, or to entice new customers to come out and visit you for the first time. Whatever your reason is for running a postcard mailing campaign, make sure you follow these ten best practices to get the most of it! 1. Use colors wisely. Make sure different colors are used creatively and intelligently throughout your postcard design. You’ll want to incorporate the colors of your branding, as well as the colors of the season if you’re promoting a seasonal offer. Make sure your colors don’t clash…

24Feb 2014 by Cindy Berrier No Comments

Direct Mail Isn’t Dead: Postcards and Business Flyers Work!

Customer Acquisition, Customer Retention, Marketing, Monday Marketing Minutes, Promotional Marketing, Small Business Info

In this digital age, you may be inclined to think that direct mail pieces aren't worth your time and effort. Think again! There are many benefits of direct mail items, such as postcards, business flyers and brochures, including: You can get it in their hands. Just think about how you still like receiving mail. You’re not alone. I know that I look forward to picking up my daily mail and looking through it for my favorite magazine or if I've received correspondence from a friend or family member (not so much the bills, of course). According to Epsilon’s 2012 Channel Preference Study, 73% of U.S. consumers said they prefer direct mail for brand communications because they can read the information at their convenience. These days, we seem to receive more…

22Oct 2012 by Cindy Berrier 3 Comments

Secrets to Direct Mail Success

Monday Marketing Minutes, Small Business Info

Pssssst. Hey you. Ya, you. The first secret is that ... direct mail is not dead. In fact, the DMA's 2012 Response Rate Report said that direct mail generates higher conversion rates than digital channels (but email demonstrates the highest ROI). A direct marketing guru shared the second secret with me. He said if you want a successful direct mail campaign, you HAVE to follow the 40/40/20 rule. Google it. You’ll find lots of people agree. Apparently a gentleman named Ed Mayer came up with the idea in the 1960’s, and it’s as valid today as ever. If you want your direct mail campaign to succeed, you need to put your focus in the right place: 40% on the list 40% on the offer 20% on the creative The List —…

21Oct 2011 by Cindy Berrier 4 Comments

4 Holiday Promotion Ideas for Service-Oriented Small Businesses

Marketing Info, Small Business, Small Business Lounge

I hear you screaming from here – “Holiday promotions? It’s not even Halloween yet!” and in a way you’re right. It is a little early for Holiday promotions, but that’s also the point; now’s the time to start thinking about what you’re going to do and how you’re not going to get lost amongst all of the multi-million dollar campaigns the big boys are going to run between Thanksgiving and Christmas. The first thing you need to realize is, not to sound negative at all, that chances are you won’t be able to fairly compete with national, regional or even large-scale local businesses in the Black Friday weekend frenzy. The second thing to come to terms with is that the bulk of the holiday promotion and advertising strategies and tactics…

23Sep 2011 by Cindy Berrier 1 Comment

Drive More Business with Reviews and Local Search

Everything Else, Marketing Info, Small Business, Small Business Lounge

You’ve probably noticed that most of the time you search for something on Google these days you get results for local businesses and listings of reviews customers gave them. You may have used these reviews to make a purchase decision or even written a few yourself! You’ve probably also noticed that the paper version of your phone book collects dust in favor of its online version (seriously, I think in our whole office we have like 2 phone books). There is no coincidence in all of this. With the sudden rise in the number of people walking around with the internet “in their pocket” thanks to smartphones, tablets and tiny laptop computers; more people are using online search to find, make decisions about, and contact local businesses than ever! That…

22Sep 2011 by Cindy Berrier 2 Comments

It’s Gettin’ Hot In Here…123Print’s Chili Cook Off

Everything Else, Family Lounge, Fun and Humor, Wedding & Family

If there’s one thing most of us here at 123Print like to do it’s eat. We’ll turn pretty much anything into an excuse to put the feed bag on! As it turns out, lots of the folks here at 123Print are quite good at rustlin’ up decent grub too. Since tomorrow’s the first day of fall and it’s been a bit on the cool side here in Maryland we thought a little Chili Cook Off would be good for getting in an Autumn frame of mind. Of course it turns out that today was the hottest, most humid day we’ve had in three weeks and we set-up shop in the hottest, stuffiest room in the joint – but the chili, cornbread and fixin’s were good! We’d have loved to invite…

Tag: Postcards