Why Powerful Influencer Marketing Changes How We See the World

Why Powerful Influencer Marketing Changes How We See the World

Customer Showcase, Marketing
Young, idealistic, and multidirectional, Allison Lee Conner isn't quite able to comment where she wants to go next. With many of us calling ourselves pragmatists, defining clear-cut paths for the future and fighting to measure up, Allison is sort of a breath of fresh air reminding us of our younger selves; confident, overexuberant, and untamed. She calls her business Team B Inspired and loosely describes it as a boutique Public Relations and Management Agency, facilitating relationships between brands, influencers, and the general public to "streamline their aspirations and goals." Allison aims to develop her clients into essential commodities that change how we see the world. She is behind the scenes perfecting the swagger of artists you see today. Musicians, athletes, actors and actresses, fashion models, and the brands they represent,…
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5 Easy PR Tips for Small Business

Customer Acquisition, Monday Marketing Minutes, Public Relations, Small Business Info
Here at 123Print, we love small businesses. And we know the road to success isn’t always easy. Budgets are tighter are resources are harder to come by. Getting new customers is perhaps one of the most challenging steps to building your company. So how do you get the word out about your biz without breaking the bank? Getting some positive press out there for your small business doesn’t have to be costly and time-consuming. Read on for five easy PR tips for small business! Check out HARO. HARO, or Help a Reporter Out, is a very user-friendly platform that connects reporters and news outlets to experts. Whether you realize it or not — YOU are an expert in your field! If you’ve learned enough to create a business out of…
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PR Timeline for a New Product Launch

Monday Marketing Minutes, Planning, Product Uses, Products and Services, Public Relations, Small Business Info
There’s more to public relations than just writing a press release. Huh, you say? That’s right. So, you have the release. What are you going to do with it? Who does it target? Is it right for all of the media that you are sending it to? Just a few things to think about. PR is not a one-size-fits-all kind of job. While working with a professional PR firm can certainly help take a large portion of the work off your plate, you don’t necessarily need a huge PR agency to successfully launch a new product. A PR strategy for a new product launch takes some thought and attention, and timing is everything. Here’s a timeline that’s good to follow, if you can: (more…)
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