14Jun 2014 by Cindy Berrier No Comments

Keeping Up with SEO

Marketing, Marketing Info, Online Marketing, Search Marketing, Small Business
Search Marketing is constantly changing. One week, forums like Webmaster World are abuzz with theories on Panda and Penguin updates. The next, everyone is talking about how Google is cracking down on guest posting. So what to do? Being a good small business SEO definitely involves keeping up with the ever-evolving world of Search Engine Optimization, so I’ve outlined four resources I use when I am simply trying to keep up. Websites and Blogs There’s a wealth of information online regarding SEO, new updates and best practices. I like to base my online SEO reading material on trust and authority. In doing so, I’ve found Search Engine Land, Search Engine Watch and SEOroundtable.com to be about as trustworthy as they come. But even when I can’t keep up on a…
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10May 2014 by Cindy Berrier 2 Comments

Long-Tail Keywords: The Long and Short

Customer Acquisition, Marketing, Online Marketing, Search Marketing, Small Business Info
[caption id="attachment_7370" align="aligncenter" width="350"] [credit: quantummarketer.com][/caption]For years, SEO specialists have concentrated on high search volume keywords in their optimization efforts. If you could rank in the top three entries on the SERP (Search Engine Results Page) for your head keyword (i.e. product keyword) you were living large. Unfortunately, the competition is and remains fierce for those top spots. Enter long-tail SEO (queue divine background music). Long-tail SEO strategies have proven to increase conversions, allow sites to rank higher for less competitive keyword phrases, and best of all, long tail keywords go hand-in-hand with what all the kids are talking about, semantic search. But what it is and how can you use it to your benefit? (more…)
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12Apr 2014 by Cindy Berrier No Comments

(Google) Court is now in Order

Marketing, Online Marketing, Search Marketing, Small Business Info
Ever since Google penalized the guest blog network MyBlogGuest.com last month for unnatural links, there has been plenty of buzz surrounding the topic of guest blogging. Not surprisingly, questions such as "was the penalty justified?", "should publishers working with the site also have been punished?" and "does guest blogging still hold value?" have rapidly followed. But while these and many related topics are important, I continue to find myself wondering about the due process of law before and after the Google gavel falls. First let me explain what I mean when I refer to violations in this post.  I am referring to those spam related ‘crimes’ that are of the highest sort. I mean those violations that we in the real world would call felonies. In Google’s world these would…
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15Mar 2014 by Cindy Berrier No Comments

Need To Disavow Some Links? Here Are A Few Tips

Marketing, Online Marketing, Search Marketing, Small Business Info
To disavow or not to disavow … that is the question. Actually, that’s not the question at all. Instead, today we’ll be looking at what types of metrics you should consider once you already know you will need to use the disavow tool to get rid of those "spammy" links that either have already gotten you into trouble or certainly look like they might. Also, if possible, try to have a webmaster take down or alter the bad links before you disavow them. (more…)
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