123Print Infographics Small Business Info

Does Outdoor Advertising Still Work? [INFOGRAPHIC]

123Print Outdoor Advertising Infographic Header

Does outdoor advertising still work? Yes, it does. According to the Arbitron National In-Car Study, in-car media such as outdoor advertising reaches 98% of U.S. residents aged 18 or older. Speaking of in-car, did you know that the average Americans spends nearly 20 hours in their car per week and travels more than 200 miles? Crazy. If your business hasn’t taken advantage of these travelers already, there’s no time like the present. Outdoor advertising is one of the last messages a consumer receives before making a purchase design. Discover how outdoor advertising such as banners, yard signs, car magnets and billboards can help your business shine this summer in this Tom Cochrane-inspired infographic entitled, “Life is a highway … and they want to read it all night long!”

123Print Outdoor Advertising Infographic

Sources:
http://www.forbes.com/sites/marketshare/2011/10/10/does-outdoor-advertising-still-work/
http://www.arbitron.com/downloads/InCarStudy2009.pdf

Disclaimer:
The “Life is a highway … and they want to read it all night long!” infographic was designed by 123Print, a leader in printing personalized business and outdoor marketing products, including affordable business cards, banners, yard signs, flyers, car magnets and door hangers. Visit 123Print.com to learn more.

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8 Comments

  • Reply
    tiffany online
    June 6, 2013 at 3:25 am

    Which is not one thing I normally do!

  • Reply
    evening dresses milanoo
    June 28, 2013 at 6:11 pm

    Do you guys have a twitter fan web page? I looked for one on twitter but could not locate one, I’d really like to become a fan!

    • Reply
      Rhonda Walinga
      July 1, 2013 at 10:36 am

      We sure do! Our user name is @123Print. Thanks!

  • Reply
    Michael Glover
    September 18, 2013 at 12:06 am

    I made a campaign for my brand for promotion last month via Wild On Media. I preferred billboard advertising for my brand. Outdoor advertising have several advantages like..we can create our own designs or with professionals. can convey message in 7 words. if it striked to consumers mind , that will never forget.

    • Reply
      Rhonda Walinga
      September 19, 2013 at 8:38 am

      Michael – Glad you found success through Outdoor Advertising!

  • Reply
    Outdoor Adveritsing Center
    September 18, 2013 at 3:14 pm

    You ever read the study done about people voting the next presidential face they’d like to see on Mt Rushmore? (I think it was Obama vs Bush). Wasn’t even a politically motivated billboard it just wanted to gauge people’s interactions with outdoor advertising. Done in 4 markets over 4 weeks and they got 18,000 people to participate. Pretty fascinating.

    • Reply
      Rhonda Walinga
      September 19, 2013 at 8:39 am

      Outdoor Advertising Center – Wow! No, I hadn’t heard of that study. What a great example of the power of Outdoor Advertising. Any word on which presidential face won?!

  • Reply
    Outdoor advertising
    March 31, 2016 at 5:13 pm

    Well of course that is does work, it just needs to be captivating and interesting so it can capture others attention that won’t easily let go.

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