17Feb 2014 by Cindy Berrier No Comments

How to Send Killer eNewsletters – 10 Tips

Customer Retention, Email Marketing, Marketing, Monday Marketing Minutes, Online Marketing, Small Business Info
Email marketing is a fast, efficient way for small businesses to connect with their customers. Sending e-newsletters has become an increasingly crucial way to build customer loyalty through special offers and great, engaging content, and ultimately is another tactic to drive sales to your small business. I always advocate a 360-degree approach to your marketing initiatives, which means tackling each one from every corner that makes sense, such as print business flyers, social media posts, email newsletters, blogs and more. But how to send killer eNewsletters? That is the question. While email marketing can be a great marketing tactic, it can also hurt, or do nothing good your brand, if you are sending out eNewsletters that your customers really don’t care about; if you are sending them out too frequently…
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12Feb 2014 by Cindy Berrier No Comments

Why You Should Offer Gift Certificates

Customer Retention, Product Uses, Products and Services, Small Business Info
10 Facts About Gift Cards/Certificates (from giftcardexchangeday.com) Gift certificates are the most requested thing on a wish list Purchases made with them are between 20% - 50% higher than the average purchase They are the most profitable item for many retailers They are mostly purchased during Christmas, followed by birthdays and Mother’s Day They are purchased 40.3% of the time for department stores followed by 34.2% of the time for restaurants They are most commonly purchased in a $25 amount They are only used to the full amount 60% of the time, leaving an average balance of $2.30 remaining They are given 43.1% of the time because, according to shoppers, it allows the recipient to choose their own gift $41 billion worth of them went unused between 2005-2011 An American…
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03Feb 2014 by Cindy Berrier 1 Comment

Building Customer Loyalty: Write Thank You Cards

Customer Retention, Monday Marketing Minutes, Product Uses, Products and Services, Small Business Info
Sending handwritten thank you cards adds a personal touch that will undoubtedly be appreciated by your customers. In fact, they will be floored! It’s such a rare thing to actually receive a special, personalized thank you from a business, let alone a thank you note card that is handwritten. Unheard of these days! They’re more likely to get hit up to ‘like’ a company’s social media pages (well, we’re not opposed to asking them to do that as well, but maybe after the thank you card has been sent out) than be shown major appreciation. Thank you cards are not only a great tactic to building customer loyalty; it’s also a wonderful way to stand out from your competitors. (more…)
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30Jan 2014 by Cindy Berrier 1 Comment

5 Tips for Creating an Effective Brochure or Flyer

Customer Acquisition, Customer Retention, Marketing, Monday Marketing Minutes, Product Uses, Products and Services, Promotional Marketing, Small Business Info
In the new online shopping world, two tried-and-true marketing techniques still have their place: brochures and flyers. Both are cost-effective marketing tools that can used for a variety of purposes: • Educational piece • Cross-sell opportunity inside a complementary product’s packaging • Handout at a tradeshow or local event • Outdoor advertising tucked under windshields and other more creative ideas • Follow-up piece to take prospects further into the sales cycle. (more…)
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