Last month Google announced that the secure HTTPS protocol will be now be used as a light ranking signal in its search algorithm. For those who aren’t familiar with HTTPS, it stands for Hyper Text Transfer Protocol Secure and,…
Online Marketing
Go Mobile: Optimize Your Emails for Success
When is the last time you checked your email? Was it on your phone? Chances are, it was — and you are not alone. Half of all emails are opened on mobile devices and, what’s more, a substantial number…
Define Success: Email Metrics You Should be Tracking
Has your company just started to implement email marketing? If so, you may still be nailing down the metrics you will use to measure success. Having a clear set of metrics defined is key to measuring your overall successes…
“Many years in a land far away” would be an appropriate beginning to many histories. However, search engine optimization (SEO) is another — albeit unique — story. Not only is it still a relatively new industry, but its true…
Keeping Your Small Business Website Up and Running: The Importance of Availability
Like all eCommerce websites, availability is clearly critical to our success at 123Print. We fully understand that when our site is unavailable, we are not open for business. It’s as if we walked through our store and kicked everyone…
How to Grow Your Subscribers with an Email Modal
Let me be honest with you. If I was going to write a blog article about what was on my mind right now, it would be all about my wedding because I’m getting married in three days and thatisallIcanthinkabout.…
Search Marketing is constantly changing. One week, forums like Webmaster World are abuzz with theories on Panda and Penguin updates. The next, everyone is talking about how Google is cracking down on guest posting. So what to do? Being…
Affiliate Marketing – What It Is And How To Get Started
What is Affiliate Marketing? Affiliate marketing basically stemmed from the realization that companies had an opportunity to market their products and services to consumers with the millions of websites that are visited each day. At the same time, website…
How to Set Up Google Authorship
Did you know that by establishing Google Authorship, you help build authority and gain recognition with the content you publish? Setting up Google Authorship is a simple process and only takes a few minutes. Follow these six easy steps…
8 Design Elements to Incorporate Into Your Next Email
From snazzy subject lines to appropriate segmentation, there are so many factors that contribute to a successful email marketing campaign. One incredibly important element is the actual design of the email. A good email design can mean the difference…