Happy Monday! Since the Pennsylvania ground hog didn’t see his shadow, we’re still in for six more weeks of winter. But take heart, there was a big football game in Phoenix to distract us and give us something interesting…
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Creative Marketing Ideas for Your Small Business
Rejoice! Today is National Pie Day! You’re probably saying to yourself, “Who knew?!” However, these fun, offbeat holidays can be a creative way to promote your brand, pique customers’ curiosity, and increase business with special promotions. These interesting holidays…
Customer Acquisition Marketing Online Marketing Small Business Info
Pay Per Click – A Smart Way of Advertising
John Wanamaker once said “Half the money I spend on advertising is wasted; the trouble is that I don’t know which half.” But if we consider the situation today, the overwhelming presence of the internet does not pose this problem…
Marketing Info Monday Marketing Minutes Small Business Small Business Info
How to Announce an Event, Promote a Sale or Launch a Product
One of the great things about running a small business is the flexibility and agility with which you can make decisions. But that dexterity can be a double-edged sword, because it often leads to shooting from the hip as…
Marketing Info Monday Marketing Minutes Small Business Small Business Info
3 MORE Unique Fall Marketing Ideas
Last September, we shared three unique marketing ideas and a “Making Last-Minute Promotions Work” blog. You read and shared them, and told us you liked the inspiration, so we decided to give you three new seasonal marketing tips. 1.…
So what? That’s not something you want to hear your customers saying. Yet so many businesses only focus on features, and that just invites customers to ask why they should care. A feature is a factual statement about your…
Gone are the days of Pinterest being a crafts and recipe site. OK, wait. That might be more than slightly overstated. Pinterest still does serve that purpose. But on November 14, with the introduction of Pinterest Business pages, they…
According to the Urban Dictionary, the phrase, “use your words,” when spoken to a child, communicates a gentle reminder to speak clearly and enunciate. For our purposes, we just want to remind small business owners, email composers, bloggers, business…
Forget New Year’s resolutions, it’s time to put together your 2013 marketing calendar. With the new year less than 60 days away, do you have your marketing plans in place for next year? Many small businesses do not put…
Did your mom or dad (or maybe it was a grandparent) ever tell you, “Don’t make a promise you can’t keep”? If they didn’t, they should have, because it’s good advice both personally and professionally. In business and in…