24Sep 2014 by Cindy Berrier No Comments

5 Email Do’s & Don’ts

Customer Acquisition, Customer Retention, Email Marketing, Marketing, Marketing Info, Monthly Email Marketing, Online Marketing, Social Media Marketing
Sometimes we all get so caught up in the hustle and bustle of the daily grind that we forget to take a step back. Yet, every marketing program needs to be re-evaluated from time to time. So, today we are going to go back to basics. Let's take a look at five "do's and don'ts" for your email program! To start with, ask yourself: Are you fully leveraging your online customer file?  It is best practice to stay in constant touch with your buyers although this strategy demands a strong cautionary note:  Do everything you can to avoid instant banishment (yes, the “unsubscribe” link, followed by the dreaded “delete” key) and long-term resentment towards your good brand name. (more…)
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17Sep 2014 by Cindy Berrier No Comments

Kids at a Wedding? How to Keep Them Entertained!

3rd Wednesday Weddings, Wedding & Family, Wedding Inspiration, Wedding Lounge
Depending on the type of wedding you are planning, you may expect kids to be a huge part of the celebration, a necessary “evil,” or you may want them completely excluded from the equation. Some people view weddings as an adult-only affair and, if that’s how you feel, that’s totally understandable. It is your day, after all. However, many people, myself included, have small children in their family that they wanted to share in their celebration. For example, my two nephews are a huge part of my life and I wanted them to be included in a special way. Often children can provide levity to what can be a stressful time, plus, they are always good for a certain “cuteness factor.” So, before you write “Adults Only” on your invitations,…
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13Sep 2014 by Cindy Berrier No Comments

HTTPS – Should You Make the Change?

Marketing, Search Marketing
[caption id="attachment_8205" align="alignleft" width="150"] Google is now rewarding secure sites[/caption] Last month Google announced that the secure HTTPS protocol will be now be used as a light ranking signal in its search algorithm. For those who aren’t familiar with HTTPS, it stands for Hyper Text Transfer Protocol Secure and, as the name suggests, is a more secure way of transferring data over the internet. (more…)
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11Sep 2014 by Cindy Berrier No Comments

7 Networking Tips to Get More Out of Conferences and Events

Business Cards, Marketing, Marketing Info, Monday Marketing Minutes, Promotional Marketing, Small Business
Have you ever signed up for a seminar, conference, or local chamber event, and done absolutely nothing to prepare for the networking opportunity? You’re not alone. We often attend events knowing that we want to hear what the speakers have to say, and we completely forget about the marketing opportunity inherent in the event. Well no more! (more…)
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06Sep 2014 by Cindy Berrier No Comments

Halloween Office Parties – Incentives for Participation

1st Saturday Style
[caption id="attachment_8187" align="alignleft" width="300"] Giving employees incentives to participate in your Halloween office party is key.[/caption] Christmas parties at work have been the norm for decades now, but how many of you actually work somewhere that celebrates Halloween? I for one would enjoy a nice Halloween party at work, but for various reasons pulling off a good or semi-successful Halloween office party seems to be easier said than done. But why? (more…)
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04Sep 2014 by Cindy Berrier No Comments

Create a Better Work-Life Balance: Advice from a (former?) Workaholic

From 123Print's President, Life Insight, Small Business, Small Business Info, Small Business Sense Interviews
[caption id="attachment_8170" align="alignleft" width="300"] Tip 1: Family comes first and foremost (mom and me at the hog roast)[/caption] What’s the right work-life balance? Guess what — there is no right answer. Everyone who is driven struggles with it — don’t worry, you’re not alone. Who has had their boss, significant other, close friend(s) sit you down to share their concerns that you may be burning the candle at both ends? They highly recommended that you should spend more time on X, Y and Z. (I’m raising my hand as I type this.) Guilty as charged. So what do you do about it? (more…)
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29Aug 2014 by Cindy Berrier No Comments

Small Business Spotlight – Janell Baldwin, Graphic Designer

Small Business, Small Business Info, Small Business Lounge, Small Business Spotlight
This week, 123Print is shining its Small Business Spotlight on ... Janell Baldwin, Graphic Designer! Janell Baldwin is a San Diego-based graphic designer who specializes in print design. She enjoys creating custom business logo packages and wedding suites for her clients. A happy customer is her main goal, and she always strives to go the extra mile for them. She'd love to work with you on a custom design today! Take a look at some of Janell's work below. (more…)
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27Aug 2014 by Cindy Berrier No Comments

Go Mobile: Optimize Your Emails for Success

Email Marketing, Marketing, Marketing Info, Online Marketing, Small Business, Small Business Info
When is the last time you checked your email? Was it on your phone? Chances are, it was -- and you are not alone. Half of all emails are opened on mobile devices and, what’s more, a substantial number of people will delete emails that are not easily read on their phones. Yet, the majority of email marketers are not capitalizing on this opportunity and have not optimized their emails for mobile viewing. This disconnect from mobile users is undoubtedly costing companies money. Bottom line? If you are not optimizing your emails for mobile, you are losing out on potential conversions. (more…)
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26Aug 2014 by Cindy Berrier No Comments

Product Labels: 5 Tips for Putting these Silent Salesmen to Work for You

Marketing, Marketing Info, Monday Marketing Minutes, Promotional Marketing, Small Business, Small Business Info
[caption id="attachment_8137" align="alignleft" width="300"] 123Print Custom Product Labels[/caption] You could be overlooking an important sales tool if you haven’t put much thought into your product labels. Customers who say, “no thanks, I’m just looking,” and nosy friends that look in medicine cabinets, glove compartments and cupboards can learn a lot from a well-designed product label. The right label can catch the eye, inform, educate and persuade. That’s like having a tiny salesperson attached to every product! So how do you design the perfect product label? (more…)
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