123Print's Tips for Your Small Business

22Aug 2014 by Cindy Berrier No Comments

Small Business Spotlight – 42 West Arts Co-op

Small Business, Small Business Info, Small Business Sense Interviews, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on ... 42 West Arts Co-op 42 West Arts Co-op is an art and craft co-operative gallery showcasing the work of artists and craftsmen from Waynesboro, PA and the surrounding area. The gallery features oil paintings, watercolors, fine art photographs, wind chimes, musical instruments, fine handcrafted furniture, jewelry, pottery, tile wall hangings, hand wovens, bronze sculpture, wood carvings, and more. (more…)

22Aug 2014 by Cindy Berrier No Comments

5 Customer Service Tips for Dealing with an Irate Customer

Customer Retention, Small Business, Small Business Info

It’s bound to happen. No matter how great your products and services, you’re not going to make everyone happy all of the time. Today’s pointers should help you deal with an irate customer and get resolution. Whether you have just stepped into the Customer Service field or have been in it for years, everyone has experienced a call or two where the customer is beyond furious. Sometimes it is because of a company policy, sometimes because they have not received answers from your company and sometimes they are just having a bad day and the particular situation is the last straw for them. There are definitely ways to diffuse the situation, (more…)

19Aug 2014 by Cindy Berrier No Comments

How to Measure the ROI of Offline Advertising

Customer Acquisition, Marketing, Promotional Marketing, Small Business Info

“I know half my advertising is a waste, I just don’t know which half.” — Popular Saying Many proponents of online marketing like to suggest that the problem of tracking has been largely solved in the online world. It’s true that online marketing can produce tremendous data on which ads lead to a visitor coming to a company’s website, and the type of customers that a particular media campaign generated. However, just because it’s easier to track online advertising, doesn’t mean that online advertising is more effective or has a better return on investment that offline advertising. This blog post will discuss several ways that you can approximate the effectiveness of offline advertising, such as postcards, newspaper, radio and TV advertising. Here are three methods that you might try: Method…

18Aug 2014 by Cindy Berrier No Comments

9 Apps to Increase Customer Loyalty

Customer Retention, Marketing, Monday Marketing Minutes, Small Business Info

Your loyal customers will come back time and time again. Remember our infographic on rewarding your returning customers by giving them the “loyal” treatment? Lift your customer retention efforts one step further by taking it mobile — Read on to discover nine of the top mobile loyalty apps! LoyalBlocks: Also offers rewards and offers just for walking into a store. As a business, you would complete the online registration, use a mobile device as your “base station,” download the App, and finally customize the rewards (known as “tokens” on LoyalBlocks). As a customer, they download the app to their mobile device, then the system punches their mobile “cards,” sending them your already customized rewards each time they enter your establishment. (more…)

16Aug 2014 by Cindy Berrier No Comments

Corporate Culture and 123Print

Human Resources, Small Business Info, Workplace

Normally, this blog post is dedicated to SEO and SEO best practices. This week, however, I’ve decided to go a different direction with the blog: namely, to focus on a segment of company culture. Last week while attending a retailer conference I continually became aware of certain motifs in many of the presentations: the customer experience, omni-channel marketing, attribution marketing, customer service, mobile, customer behavior and so on. However, one of the topics that interested me most was that of corporate culture. A company’s culture can be: (more…)

15Aug 2014 by Cindy Berrier No Comments

Small Business Spotlight – Little Dribblers

Small Business Info, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on ... Little Dribblers! At Little Dribblers, you will find lots of handmade baby items, bibs, blankets, taggies and fabric-covered letters. In the words of shop owner, Jade, "It's a fab idea!" You can peruse Little Dribbers' adorable items in their Etsy shop! [caption id="attachment_8086" align="aligncenter" width="604"] © Little Dribblers[/caption] (more…)

14Aug 2014 by Cindy Berrier No Comments

Small Business IT – Outsource, Insource or No-source?

Small Business Info, Website Tips

Virtually everything we do at 123Print is technology related. From our website to the digital printers used to produce many of our online print products, we are a technology business. As you would expect, we have an IT team on staff providing the delivery of technology services that are critical to the success of our customers and our company. How should a small business fill their technology support needs? The question of how to provide IT support transcends business size. A number of years ago, Best Buy determined that while technology was important, they needed to focus on their core business. Setting this priority led Best Buy to almost completely outsource their IT services. A few years later, they decided to bring IT back inside the organization. Why the change…

13Aug 2014 by Cindy Berrier No Comments

Why Laughing is Good for Business

Human Resources, Small Business Info, Workplace

Whether it’s a cackle round the copier or a belly laugh in the break room, you’d be a fool to underestimate the value of a good giggle while you work. And it seems businesses are keen to get in on the act. With companies now recognizing the many benefits of laughter in the office, could the days of the stiff and sterile work environment soon be coming to an end? Below are just some of the reasons why a laugh is great for your health, well being and ultimately good for business. 1. It’s good for you A really, really good laugh (the type that has you doubling over gasping for breath) can actually be good for your health. Despite feeling exhausted at the end of it and leaving you…

12Aug 2014 by Cindy Berrier No Comments

Let’s Get Physical! Tips to Stay Fit While Working Full Time

2nd Tuesday Tune-Up Your Life, Life Insight, Small Business Info, Workplace

Raise your hand if you’re a full-time, working stiff! Come on, now. Don’t be ashamed. You’ve worked hard to get to where you’re at. If you’re like me, you get on yourself about spending way too much time at your desk. According to Mitch Batkin, Senior Vice President of Fitness at Sport&Health Clubs: “Gravity is relentless — and it works! It’s pushing down on us all the time. If you lose focus of it, you can easily find yourself slouching. If you’re sitting too much, you’re probably suffering from back pain, headaches, you may start to feel tired — and you’ll likely become much less productive at work.” So, how do you not give in to gravity when you’re overloaded at work and have deadlines to meet? It’s important to fit fitness…

11Aug 2014 by Cindy Berrier No Comments

Plan the Perfect Wedding in 2014 [INFOGRAPHIC]

123Print Infographics, Design, Wedding Inspiration

When it comes to weddings, personalization is at its peak, and that can mean you won't be following tradition. That's OK! It's your wedding! A couples' wedding is the ultimate form of self-expression. Current trends are leaning toward creating a more personalized experience, where the couples' personalities are evident in many areas of their wedding. See how you can let this personalized touch begin with the first things your guests will see — your save the dates and invitations — in our latest infographic! Sources: http://www.xogroupinc.com/press-releases-home/2014-press-releases/2014-03-27-real-weddings-study-average-cost-of-wedding.aspx http://wedding.theknot.com/wedding-colors.aspx