To Gift or Not to Gift … That is the Question.
When it comes to showing customer appreciation, businesses around the country are faced with a similar question --- to gift or not to gift? And if “gift,” who-what-where-when-why? Whatever the answer may be, gift giving can be a tricky situation. The bottom line, however, is that business owners want to know what their return on investment will be. After all, it does take time and money to thank customers. If given correctly, holiday gifts can be a strong marketing tool. Apart from thanking a person and/or company for their business throughout the year, a gift can also ensure that you remain top of mind and make your company’s name a front runner. So, if you have decided that gift giving is right for your company, where do you begin? You can…