4 Tips for Successful Mobile Email Marketing Campaigns

4 Tips for Successful Mobile Email Marketing Campaigns

Expert Advice, Marketing Info, Small Business Lounge, Technology News
Maybe we’re jumping the gun here a little bit by assuming you’re already marketing to your customers via email, but that’s okay. We’ll be sure to double back and present tips and tricks (do’s and don’ts) regarding general email marketing messages at a later date. Right now, we want to focus on a growing hot topic – email marketing and the mobile phone. Odds are you have a smart phone, or you’re thinking about upgrading your flip phone to a smart phone. iPhones, Androids and Windows Mobile Phones are everywhere now. You can’t walk down the street without seeing someone utterly engaged in something on their phone, whether it be a text message, posting something on their Facebook, or checking their email. Keep this in mind when you’re designing your…
Read More
What is a Small Business? What is a Micro Business?

What is a Small Business? What is a Micro Business?

Small Business, Small Business Lounge
“A ‘small business,’ also called ‘mom and pop store’ by some in the United States, is a business that is privately owned and operated, with a small number of employees and relatively low volume of sales. Small businesses are normally privately owned corporations, partnerships, or sole proprietorships. “- Wikipedia So often you hear the terms “small business” and “micro business” thrown around like everyone understands what constitutes these two separate types of businesses. Exactly how small is a “small business?” Is it 50 employees? Is it 10 employees? What is it?! It’s important to mention that the legal definition of “small” is going to vary from country to country and by industry, so we’ll only be focusing on the United States for now. Politicians are probably the most guilty of…
Read More
Let’s Get Ready for Some Football! Plan a Great Football Party!

Let’s Get Ready for Some Football! Plan a Great Football Party!

Design Tips & Tricks, Family Lounge, Fun and Humor
Once the holidays are over, everyone is officially in the football mood. Now that it’s mid-January, you know whether or not “your” team has made it through the playoffs. Even if your team long fell out of the running for the “big game,” odds are if you love football, you’re going to have that game on every single television in your house. You know what that means, right? It’s time start planning the annual football party! Even if you aren’t a big football fan, this annual game is a perfect excuse to have a bunch of fatty foods and spend some quality time with some of your closest friends on what would normally be a typical lazy Sunday. Sure, there’s a lot of planning and coordinating that goes into throwing…
Read More
New Year – New Blog!

New Year – New Blog!

Everything Else
Welcome back everyone! We know it’s been awhile since we last posted, so forgive us. We’re human. It’s been challenging getting back into the swing of things around here thanks to frigid temperatures and the depression of knowing the holidays are most definitely over. All in all, everyone here at 123Print had a lovely holiday break and we’ve been busy planning a lot of exciting things for YOU in 2012. Our very first blog post was posted on August 22nd, 2011. We mentioned how we’re always here to help and listen – and boy have we listened! We tried a lot of different things with the blog during the last portion of 2011. Some things worked and some things didn’t. After listening to feedback from both our Facebook and our…
Read More
Infographic: Festivus…for the Rest of Us!

Infographic: Festivus…for the Rest of Us!

Everything Else, Family Lounge, Fun and Humor, Wedding & Family
There are two mini-decorated trees in the office of 123Print. We had our company holiday party and exchanged cookies. We’ve wished one another “Happy Holidays” and we’re all anxiously awaiting our time off. There’s one holiday that is blatantly being ignored by all employees here at 123Print, and frankly I’m a little bummed about it. “A Festivus… for the rest of us!” How many of you have watched Seinfeld? I hope every single person on the interwebs has watched at least one episode of Seinfeld. If you haven’t… you’re missing out. It’s easily one of the best sitcoms that came out of the ‘90s, but I digress. George Costanza is short, bald, not good with women, and his driving force in life is to do as little as humanly possible. He…
Read More
Five Modern Takes on Classic Christmas Card Styles

Five Modern Takes on Classic Christmas Card Styles

Design Tips & Tricks, Everything Else, Expert Advice, Family Lounge, Fun and Humor, Wedding & Family
Christmas is a time for tradition.  Even people with the most progressive of personalities and forward thinking tastes tend to open up to tradition and reminiscence during the yuletide season.  Whether it’s hanging a few heirloom ornaments on an otherwise modern themed Christmas tree, mixing in kitschy childhood decorations with impeccably stylish home décor, listening to old standard Christmas songs by artists that wouldn’t otherwise grace one’s iPod in a million years or even just carrying on traditional family celebrations passed down through the generations; it seems that there is always room, and maybe even some desire, to include a touch of classic Christmas. That’s why we asked the design team here at 123Print to pick out a few Christmas card designs that are undoubtedly modern in design but yet…
Read More
Infographic: Small Business Owner’s Holiday Cheat Sheet

Infographic: Small Business Owner’s Holiday Cheat Sheet

Marketing Info, Small Business, Small Business Lounge
Earlier we gave you what we thought were some great ideas for what to give your employees this holiday season. We definitely tried to keep in mind the economy and how tight the holidays could potentially be this year. Now, there’s no deny that the holiday season is completely underway. There’s only 19 days until Christmas Day and in the next week or two more and more employees are going to start using up those sick days and vacation days in fear that they will lose them once 2012 rolls around.  Right now, it’s a “make or break” time of year for not only your small business, but all small businesses. With all the speculation about this upcoming holiday season, it can be hard for a small business to know…
Read More
Infographic: All We Want for Christmas 2011

Infographic: All We Want for Christmas 2011

Everything Else, Family Lounge, Wedding & Family
December 2nd. Only 23 days until sleigh bells start ringing and your living room is covered in brightly colored wrapped paper. When you open your mailbox you’re now going to start seeing an array of colored envelopes with Christmas cards tucked safely inside. You’ll start getting invitations to formal and not so formal Christmas parties, where either Santa or the quintessential rum is present. Your kitchen starts to smell of freshly baked cookies, there are pine needles sprinkled beneath the Christmas tree, and the kids are screaming at the television when they see something they desperately want Santa to bring this year. Ah, the holidays. When I was a kid (back in the late 80’s and early 90’s), my Christmas list consisted of Barbies, Nerf guns, a new bike, a…
Read More
The Retro-Chic Guide to Holiday Entertaining – Part 2

The Retro-Chic Guide to Holiday Entertaining – Part 2

Fun and Humor, Wedding & Family
Hello out there in blog land.  Your old pals from the 123Print Blog are back with the exciting conclusion of The Retro-Chic Guide to Holiday Entertaining where we’ll finish up with our tips for throwing the mid-1960s style Christmas party that will have the whole town talking!  Stay tuned and don’t touch that dial! In our last episode we covered invitations, attire and food for your retro-chic celebration.  In tonight’s installment we’ll cover the all-important topics of beverages, music and décor – the crowning touches for your throwback holiday get-together. Beverages People in the mid-‘60s drank alcohol; sometimes a lot and in situations where we would not do so today.  We’re not in any way endorsing drinking alcohol with the gusto and carelessness they did back then; in fact we’re…
Read More
December – The Month of Engagements

December – The Month of Engagements

Everything Else, Wedding & Family, Wedding Lounge
Tomorrow is the first day of December, and you know what that means! Engagements galore! Did you know December is the most popular month to get engaged? December accounts for about one in every five proposals. A lot of times grooms choose Christmas Eve to pop the question, and of course others wait until after Santa arrives and ask on Christmas Day. My friends and I argue back and forth about whether or not it’s cliché and predictable to propose to your “special someone” on a major holiday like Christmas, and the verdict is still out on it. Personally, I think both days are wonderful choices for bringing your family and friends in on a totally joyful and exciting time in both of your lives. It makes sense that December…
Read More