You can find anything on the internet; we all know that. (Some of what you find you may wish you had never found, such as this article from heavy.com). But the internet is chock full of really helpful things too,…
email marketing
Elvis has left the building, folks — Content is the new King. As you put your blue suede shoes in the donate pile, first let’s answer the question: what is content marketing? Content marketing is all about creating value and…
For many, the holidays conjure up images of snowmen and mittens, tinsel and trees, and hot cocoa by the fire. If you are an email marketer, the holidays may also conjure up visions of holiday email deployment schedules, Black…
Brand. By definition, a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” In essence, your brand tells people who you are, what makes you different,…
In email marketing, there is one thing you can always count on: that fact that you can’t count on your email list to stay the same. Yep, email-list churn (the percentage of users that unsubscribe, or bounce, from an…
The importance of sharing is a lesson every kindergartner and email marketer should know. Of course, when it comes to email marketing, the kind of sharing I’m going to be divulging has to do with Social Media sharing ……
If you are ready to take your small business marketing to the next level but don’t have a huge budget, email marketing may be a logical next marketing channel for your business. Economical with a potential for a large…
A well-rounded email marketing program is about much more than hard-hitting discount campaigns. In fact, when you are creating and fine-tuning your email marketing plans, you should only pepper your messaging with aggressive sales promotions. These days, the email…
Did you even know there was such a thing as National Small Business Week? There is! For the past 50 years, the President of the United States has issued a proclamation announcing National Small Business Week. In this year’s…
Ready, Set, Grow: 6 Ways to Build Your Email Subscriber Base
One of the biggest challenges faced by email marketers is the ongoing deterioration of their email lists. People unsubscribe and change email addresses daily. It is the marketer’s responsibility to continually refresh the subscription list with new opt-ins in…