Social media has been the new wave of advertising for quite some time now, and […]
5 Ways Small Business Can Use Pinterest
Gone are the days of Pinterest being a crafts and recipe site. OK, wait. That […]
Use Your Words (Don’t Overuse Them)
According to the Urban Dictionary, the phrase, “use your words,” when spoken to a child, […]
3 Marketing Lessons from Oktoberfest
It might seem unlikely, but 16 days of beer drinking could actually improve your marketing. […]
Which Fall 2012 Bandwagon Should Your Business Jump On?
Ladies and Gentlemen, SoLoMo! No, this isn’t an exotic way of saying “Hello” or “Welcome” […]
4 Tips for Successful Mobile Email Marketing Campaigns
Maybe we’re jumping the gun here a little bit by assuming you’re already marketing to your customers via email, but that’s okay. We’ll be sure to double back and present tips and tricks (do’s and don’ts) regarding general email marketing messages at a later date. Right now, we want to focus on a growing hot topic – email marketing and the mobile phone.
Infographic: Carbonite Small Business Disasters
What’s one of the worst case scenarios that you and your small business could face? What would you do if someone broke into your office and stole or destroyed all of your computers – the computers that had valuable information and data? Financials, important contacts, contractual agreements, business plans and models etc., all gone. Do you have a way to gain any of it back?
Harry Potter Goes into the Vault – A Vent About Scarcity Marketing
I got some bad news this week. Warner Bros has decided to follow in Disney’s evil footprints (I use the term “evil” in jest. I absolutely love Disney and everything about them.) and declared that as of December 29th, 2011… all of the Harry Potter movies will be put in the “vault.” WHAT?! BACK UP! Warner Bros has a vault?! You mean I won’t be able to get my beloved HP DVDs any time I want?
4 Holiday Promotion Ideas for Service-Oriented Small Businesses
I hear you screaming from here – “Holiday promotions? It’s not even Halloween yet!” and in a way you’re right. It is a little early for Holiday promotions, but that’s also the point; now’s the time to start thinking about what you’re going to do and how you’re not going to get lost amongst all of the multi-million dollar campaigns the big boys are going to run between Thanksgiving and Christmas.
Infographic: Anatomy of the Perfect Mobile Email
So we’ve covered email etiquette and words that may potentially toss your email into the spam folder, but let’s venture into a new territory, shall we? One that some people seem hesitant to get into because it’s so open and vast, so fresh and new… but it’s becoming more and more necessary. Mobile email.