123Print's Tips for Your Small Business

18Nov 2014 by Cindy Berrier No Comments

Marketing Minute Roundup

Marketing, Marketing Info, Monday Marketing Minutes, Online Marketing, Small Business

Hello fellow marketers around the globe! Last week it was reported that Bing added a new Bingbot mobile user agent so they can crawl mobile sites, webmasters can earn 5 cents per answer in Google Consumer Surveys and that Speaker of the House, John Boehner, has stopped the Marketplace Fairness Act from being voted on until 2015. Here are a few other marketing stories from the week of Nov 10-17. (more…)

15Nov 2014 by Cindy Berrier No Comments

The Future of Search: Voice Search

Marketing, Online Marketing

[caption id="attachment_8325" align="alignleft" width="120"] Hear ye hear ye - voice search is important[/caption] Last month Google released a study done by Northstar Research which showed some interesting trends in voice recognition technology or voice search as it’s called. In particular, the study focused on adults and teens and how the two groups utilized voice search. Honestly, I had no idea that teens and adults alike incorporated voice search when in the bathroom, nor did I really want to know that aspect. Still, the study showed some (more…)

10Nov 2014 by Cindy Berrier No Comments

Marketing Minute – Last Week’s Marketing News Round-up

Marketing, Marketing Info, Monday Marketing Minutes

[caption id="attachment_8322" align="alignleft" width="225"] Hot off the Presses![/caption] Hello fellow marketers! This week in our “Marketing Minute” post, we’ve decided to present a few of the more interesting stories in marketing from the previous week. So sit back, relax and enjoy just a few of the more interesting marketing stories from last week. (more…)

04Nov 2014 by Cindy Berrier No Comments

‘Tis the Season for Office Holiday Parties

Planning, Small Business, Small Business Info, Workplace

It’s the most wonderful time of the year! Cookie exchanges, pumpkin pies, Santa’s sleigh and … your company’s office party. As fun and festive as a holiday party can be, they can also be stressful for a small business owner to plan. Do you often wonder what you can do to make your holiday event fun for your employees, yet stay within budget and remain on track with year-end work goals? Don’t worry! There are a lot of enjoyable holiday-themed activities to get employees in the holiday spirit while not breaking the budget. Read through to get some ideas for your upcoming holiday office party! (more…)

20Oct 2014 by Cindy Berrier No Comments

Disaster Recovery: Your Mom and Scout Leader were right! Be Prepared.

Everything Else

[caption id="attachment_8301" align="alignleft" width="300"] Licensed under Public domain via Wikimedia Commons: Tornado0_-_NOAA.jpg[/caption] Thunder rolls. The lights go out. Sirens go off. A tornado touches down. And your business is in the path … NOW what do you do? Unfortunately, I can tell you from experience. Technology professionals talk about disaster recovery and business continuity planning as if (more…)

17Oct 2014 by Cindy Berrier No Comments

Small Business Spotlight: Fresh Coat Painting

Small Business, Small Business Lounge, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on... Fresh Coat Painting! Fresh Coat Painting is a small business located in North Vernon, Indiana that specializes in residential, industrial, commercial and agricultural painting. They are proud to use Sherwin Williams paint products and are fully insured. They were even recognized as an EPA Certified Lead Renovator. Fresh Coat Painting offers free estimates, so head over to their Facebook page and check them out! (more…)

11Oct 2014 by Cindy Berrier No Comments

Which SEO Conferences Should You Attend?

Marketing

[caption id="attachment_8276" align="alignleft" width="300"] Which SEO Conference is right for you?[/caption] Business conferences have become popular destinations for professionals and aspiring entrepreneurs who want to learn about the ins and outs of their industries, become aware of the trends, and of course, to network. But finding the right conference for your particular business can be somewhat tricky if you aren’t privy to the particular circuits and what each has to offer. There are many factors to consider such as conference agenda, trusted speakers, and perhaps most importantly, cost. Today we will focus on a few SEO conferences that are worth your time and money and hopefully help you make an informed decision for your upcoming conference. (more…)

10Oct 2014 by Cindy Berrier No Comments

Small Business Spotlight – Fuzzy Grooming

Small Business, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on... Fuzzy Grooming! Fuzzy Grooming is a small business located in Groton, Connecticut specializing in - you guessed it - pet grooming! The folks at Fuzz Grooming have over 20 years experience in their trade and would for you to bring your pet by for a wash and trim. So go check out Fuzzy Grooming's Facebook page and give these groovy groomers their due! (more…)

06Oct 2014 by Cindy Berrier No Comments

A Message from our General Manager

123Print News, Customer Acquisition, Customer Retention, From 123Print's President, Marketing

Here’s to YOU, our customer. I am very proud to announce that 123Print is relaunching its brand! Brand is one of the most important facets of a company—it’s who you are—what you represent—bottom line, it’s your INTEGRITY. If one wavers from their integrity, what is left? If you ask me—nothing. I believe Denis Waitley said it best, “You must consider the bottom line, but make integrity before profits.” As we reevaluated where 123Print started, where we have gone, and when determining where we needed to go, it became clear to me. All arrows direction us back to the core principles of why 123Print was developed in 2006: to put our customers in the spotlight, empower our customers to express their unique identity, and to give our customers the tools…

02Oct 2014 by Cindy Berrier No Comments

Branding: A Promise You Keep

123Print News, Marketing, Small Business

It’s an old truism that a company’s brand is its most important asset. When executed correctly, an effective brand strategy establishes a significant and differentiated presence in the market that helps attract and retain loyal customers. Let’s first establish what is meant by a brand. Simply put, it’s a promise. It informs customers what they can expect when they purchase your products and services. An effective brand should clearly differentiate you from your competition. Branding is a simple concept, yet requires you to take a long, hard look at your business today and what you would like it to be in the future. Brand starts with seeing the business through the eyes of your employees and customers. This amalgam of positive and constructive feedback and emotions must be thoroughly analyzed and digested. (more…)