05Jun 2014 by Cindy Berrier No Comments

Affiliate Marketing – What It Is And How To Get Started

Customer Acquisition, Customer Retention, Marketing, Online Marketing, Small Business Info
[caption id="attachment_7522" align="aligncenter" width="540"] [credit: tweakyourbiz.com][/caption]What is Affiliate Marketing? Affiliate marketing basically stemmed from the realization that companies had an opportunity to market their products and services to consumers with the millions of websites that are visited each day. At the same time, website owners were realizing that they should be compensated for the hard work they put into providing their visitors valuable content. So, affiliate marketing emerged as a solution to help form relationships between advertisers (your business), publishers (websites that promote your business) and consumers (people you hope to buy from your business). (more…)
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04Jun 2014 by Cindy Berrier No Comments

How to Set Up Google Authorship

Content Marketing, Marketing, Online Marketing, Small Business Info, Social Media Marketing
Did you know that by establishing Google Authorship, you help build authority and gain recognition with the content you publish? Setting up Google Authorship is a simple process and only takes a few minutes. Follow these six easy steps to set up Google Authorship! 1. Create a Google+ profile. If you already have a Google account, good news! Google has already created a Google+ profile for you. If you don't have a Google account, setting one up is free and easy. Just go to Google's signup page and follow the steps outlined in the gray box. Keep in mind it’s important to have an easy recognizable headshot as your profile photo. 2. Add the websites you publish to on your profile. When viewing your Google+ profile, click on the “About”…
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30May 2014 by Cindy Berrier No Comments

Small Business Spotlight – The Medic-Maids

Small Business Info, Small Business Spotlight
This week, 123Print is shining its Small Business Spotlight on ... The Medic-Maids The Medic-Maids are a group of highly-trained, skilled healthcare professionals that provide in-home and skilled care past the point of needing companion care, personal care and care-giving. They are staffed with nurses, certified patient care technicians, certified nursing assistants and household engineers. They also provide maid and cleaning services. Check out The Medic-Maids, who give you more than just peace of mind! [caption id="attachment_7490" align="aligncenter" width="300"] © The Medic-Maids[/caption] (more…)
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29May 2014 by Cindy Berrier No Comments

8 Design Elements to Incorporate Into Your Next Email

Customer Retention, Design, Email Marketing, Marketing, Monthly Email Marketing, Online Marketing, Small Business Info
From snazzy subject lines to appropriate segmentation, there are so many factors that contribute to a successful email marketing campaign. One incredibly important element is the actual design of the email. A good email design can mean the difference between getting the subscriber to read your content and engage with your brand or simply close the message. With that said, let’s take a look at eight elements that help make up a successful email design. Design Element 1 — Adhere to Brand Standards If you have a company, you should have standards for your company’s brand — even if you are a company of one. Brand standards set the tone and feel of your company. They set expectations for the consumer. Consumers like to have expectations set and met for them…
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28May 2014 by Cindy Berrier No Comments

How to Announce a New Business

Customer Acquisition, Marketing, Online Marketing, Outdoor Marketing, Promotional Marketing, Public Relations, Small Business Info
Take everyone out to celebrate. You did it! You made your entrepreneurial dreams come true! Take a night to kick back and celebrate with those that helped you along the way. Have the whole team get together for a celebratory dinner and, hey, even make it the first expense on your new company tab. Give the group a souvenir to remember the night by … perhaps a laser-engraved pen with the company name on it. Submit a release. Albeit a bit traditional, submitting a news release is a tried-and-true method of getting the word out about your new business venture. You may even consider hosting a ribbon-cutting ceremony or something of the sort for local community leaders. If you choose to do so, make sure the local papers know as…
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27May 2014 by Cindy Berrier No Comments

Looking at the Big Picture: Branding First

Customer Acquisition, Design, Marketing, Monday Marketing Minutes, Small Business Info
Building your brand is one of the most important steps in developing a new business. The number of small- and medium-sized businesses out there is growing exponentially — and you need to make sure your company is ahead of the pack. What differentiates your biz from the rest? And how will you communicate those factors to your prospects? One word — branding. What is branding? Some define branding as a “name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (American Marketing Association). Others define branding as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decisions to choose one product or service over another.” (Seth Godin, author of ‘Linchpin’). However you…
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23May 2014 by Cindy Berrier No Comments

Small Business Spotlight – OMBodyworks Spa

Small Business Info, Small Business Spotlight
This week, 123Print is shining its small business spotlight on ... OMBodyworks Spa & Reiki Center OMBodyworks Spa & Reiki Center offers holistic healing for the mind, body and soul. Slip into a state of blissful peace with one of OMBodyworks' services, including deep tissue, myofacial release, trigger point therapies, therapeutic relaxion, reiki energy healing, cranial sacral and more. OMBodyworks Spa focuses on treating not just the symptoms, but their clients' whole being. They take pride in creating a holistic, serene, nurturing and healing environment where their clients can feel at peace. [caption id="attachment_7456" align="aligncenter" width="980"] © OMBodyworks Spa[/caption] (more…)
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22May 2014 by Cindy Berrier No Comments

6 Tips to Throw a Gorgeously Glam Bachelorette Party

3rd Wednesday Weddings, Wedding Inspiration
I don’t know about you, but I am definitely feeling the effects of Wedding season. It’s finally getting warm outside, which for brides, means their bachelorette party is getting ready to heat up! Want to treat your bride-to-be BFF with a party she’ll never forget? Consider these six ideas to throw a gorgeously glamorous bachelorette party, on any budget! Go to a winery. Taking part in a wine tasting is a fun, sophisticated way to celebrate your bride-to-be. You can let loose and feel cultured at the same time — a win/win in my opinion. Check out local wineries and wine stores in your area to see if they have any events going on. Daily Deals sites such as Groupon and LivingSocial often have some great deals out there as…
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20May 2014 by Cindy Berrier 13 Comments

Go Big or Go Home! 9 Tips for Yard Sign Marketing

Customer Acquisition, Design, Marketing, Monday Marketing Minutes, Outdoor Marketing, Small Business Info
Ah, sweet summer time. Time to get ready for everything you love about summer. Picnics, days at the beach and … yard sign marketing! Hurray! Custom yard signs can be a highly effective customer acquisition tool if done correctly. Take your outdoor advertising to the next level by following these nine tips for effective yard sign marketing. Stick with single-sided. It is very hard to find a spot on a busy street where both directions of traffic will be able to read your yard sign clearly. So, it’s probably a better idea to have two signs that have your message on a single side, so as not to force drivers traveling in the direction furthest away to try to read your sign and eventually give up because it’s too hard…
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