16May 2014 by Cindy Berrier 2 Comments

Small Business Spotlight – 2 by 2 Creations

Small Business Info, Small Business Spotlight
This week, 123Print is shining its Small Business Spotlight on ... 2 by 2 Creations! 2 by 2 Creations is a local home decor and jewelry store located in Williamsburg, Virginia. Their handmade crafts and creations are personalized just for you! You can reach out to 2 by 2 Creations on Facebook or their Etsy shop with any special requests. [caption id="attachment_7416" align="aligncenter" width="850"] [© 2 by 2 Creations][/caption] (more…)
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15May 2014 by Cindy Berrier No Comments

Easy Tips to Organize Your Office Closet

Product Uses, Small Business Info, Work from Home, Workplace
If you’re like me, you still have a few … okay, QUITE a few … spring cleaning projects that you haven’t gotten around to yet. One big one that you’ve yet to conquer is probably your work closet. Whether you work at home or at an office, it seems to become easier and easier for items to get lost in your closet, and soon your closet could actually turn into a black hole. One way that I’ve found most effective to organize a closet is to naturally create an aesthetically pleasing appearance by being consistent and uniform. Check out how you can turn your messy closet into a work of art by simply using containers and labels: (more…)
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13May 2014 by Cindy Berrier No Comments

Have A Killer Yard Sale – 14 Advertising Tips

2nd Tuesday Tune-Up Your Life, Life Insight
Ah, sweet summer time. Can you feel it coming? The warm breeze, the hot sun, longer days … and Yard Sales! It’s that time of year again to do some summer clean-up, especially with your grad getting ready to leave for college in the fall. Yard Sales are a great way to start an “out with the old, in with the new,” summer mentality. Read on for 14 tips to have a killer Yard Sale this summer. Make you signs big. Think of what catches your eye when you’re driving. Is it a small, rinky-dink poster or a massive yard sign? You’ll want to plant your sign on the busiest road closest to your home so that it will receive the most attention possible. Remember, when it comes to outdoor…
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12May 2014 by Cindy Berrier No Comments

3 Easy Ways to Boost Gift Certificate Sales

Customer Acquisition, Customer Retention, Marketing, Monday Marketing Minutes, Product Uses, Products and Services, Promotional Marketing, Small Business Info
Does your small business harness the often overlooked power of Gift Certificates? Think of a past birthday or Christmas — how many gift cards or certificates did you receive? Actually, take a look in your purse or wallet ... how many do you have floating around right now? Like many of us consumers out there, we love both receiving and giving custom gift certificates. They're easy and almost guaranteed to let either yourself or that special someone find exactly what it is they seek. So, give the customers what they want! Read on for three easy ways to boost gift certificate sales for your business. (more…)
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10May 2014 by Cindy Berrier 2 Comments

Long-Tail Keywords: The Long and Short

Customer Acquisition, Marketing, Online Marketing, Search Marketing, Small Business Info
[caption id="attachment_7370" align="aligncenter" width="350"] [credit: quantummarketer.com][/caption]For years, SEO specialists have concentrated on high search volume keywords in their optimization efforts. If you could rank in the top three entries on the SERP (Search Engine Results Page) for your head keyword (i.e. product keyword) you were living large. Unfortunately, the competition is and remains fierce for those top spots. Enter long-tail SEO (queue divine background music). Long-tail SEO strategies have proven to increase conversions, allow sites to rank higher for less competitive keyword phrases, and best of all, long tail keywords go hand-in-hand with what all the kids are talking about, semantic search. But what it is and how can you use it to your benefit? (more…)
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09May 2014 by Cindy Berrier No Comments

Small Business Spotlight – Stella & Dot

Small Business Info, Small Business Spotlight
This week, 123Print is shining its Small Business Spotlight on ... Stella & Dot by Independent Associate Director Chelsea Baratto Stella & Dot designs an irresistible , world-renowned line of fashion jewelry and accessories that can be purchased online or at home jewelry parties. Their collection of women's fashion jewelry includes necklaces, bracelets, earrings and rings. Stella & Dot's mission is simple — to give every woman the means to style her own life. Connect with Independent Associate Director Chelsea Baratto if you're interested in launching your own business as a stylist, you'd like to host a trunk show, you'd like to receive a Lookbook or just any general comments or questions! [caption id="attachment_7363" align="aligncenter" width="847"] © Stella & Dot by Independent Associate Director Chelsea Baratto[/caption] (more…)
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06May 2014 by Cindy Berrier No Comments

123Print Launches New Business Card Pricing

123Print News, All Other, Business Cards, Products and Services
Now, at 123Print, we are offering you thicker, higher-quality business cards at even better prices. This revamped business card line means more perks for you! Thicker, sturdier business cards without a premium price tag. Double your cards without doubling the cost. Straightforward pricing eliminates all the cents to make it 1, 2, 3 easy! Easy, now more affordable upgrades, like double-sided printing and rounded corners. More choice and more customization — from the paper to the design to the style of the card. Affected products include full-color business cards, vertical business cards, double-sided business cards, rounded corner business cards, kraft brown business cards, raised-ink business cards and mini business cards. 6 Different Paper Stocks to Choose From: Uncoated Matte — The 14pt paper stock is a great choice for prints…
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05May 2014 by Cindy Berrier No Comments

Secrets of Success: 5 Entrepreneurs Share Their Best Startup Advice

Marketing, Monday Marketing Minutes, Planning, Small Business Info
Jiminy Cricket would have you believe that all you have to do is make a wish, and your dreams will come true. What a croc. The truth is that dreams are a fine place to start, but unless you put in the effort and take control of your own destiny, those dreams are never going to cross over into the waking world. No one understands this truth quite like successful entrepreneurs. When you’re struggling to succeed in a market where 80 percent of new companies die an ignoble death, you have to do more than just dream; you have to act and you have to be smart about it. But hey, don’t take our word for it; take the word of those entrepreneurs who managed to keep their heads above…
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03May 2014 by Cindy Berrier No Comments

Dos and Don’ts of Men’s Shoes for the Office

1st Saturday Style, Small Business Info, Workplace
Every now and then, we like to help a guy out in the office wardrobe department (remember our handy business suit blog?). Arguably, men have it easier when shopping for clothes and accessories than women — there is less to worry about and the coordination tends to be easier since you fellas typically like to stick to a color palette of blues, grays, browns and blacks. Maaaybe some green and red thrown in there. And for the super-progressive (or prepster), add in some pastels. Where men’s shoes are concerned, you can often get away with wearing the same brown or black pair over and over and over since they match with everything in your office wardrobe mix. While we ladies (and our bank accounts) are somewhat jealous of this shoe-chameleon…
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