23Jan 2015 by Cindy Berrier No Comments

Creative Marketing Ideas for Your Small Business

Customer Acquisition, Customer Retention, Fun and Humor, Marketing, Marketing Info, Planning, Promotional Marketing, Public Relations, Small Business, Small Business Info, Social Media Marketing
Rejoice! Today is National Pie Day! You’re probably saying to yourself, “Who knew?!” However, these fun, offbeat holidays can be a creative way to promote your brand, pique customers’ curiosity, and increase business with special promotions. These interesting holidays can be used to  build online promotions, in-store specials and social media conversations. (more…)
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25Nov 2013 by Cindy Berrier No Comments

The Secret to Improving Productivity: Vacation!

Monday Marketing Minutes, Small Business, Small Business Info, Small Business Lounge
[caption id="attachment_5950" align="alignright" width="225"] For the record, this hunky guy is my hubby bringing me a BBC somewhere warm and tropical on a holiday vacation.[/caption] With Hanukkah and Thanksgiving this week, and the Winter Solstice, Christmas and Kwanzaa fast approaching, business owners’ minds often turn toward holiday sales and profits while employees have visions of time off dancing in their heads. Heaven knows neither myself nor co-bloggers Erin Schwartz and Michelle J. plan on being here this coming Thursday and Friday. Of course working for an eCommerce company means we’re still open 24/7 (and with some crazy-good Cyber Week Daily Deals and a wowza Black Friday, plus Small Business Saturday and Cyber Monday specials soon to follow!) But all work and no play makes for unproductive employees. It’s in everyone’s…
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11Nov 2013 by Cindy Berrier 1 Comment

Get Ready for Small Business Saturday

Marketing Info, Monday Marketing Minutes, Small Business, Small Business Info
With Halloween behind us and Thanksgiving on it’s way, the most important 96 hours of holiday shopping will be here before you know it. I’m talking about Black Friday on November 29th, Small Business Saturday on November 30, and Cyber Monday on December 2nd. Since Saturday’s focus is on small businesses, let’s concentrate on that. Confirm What You Know Don’t just assume that you already know your customers and prospects. Re-evaluate what you know. What motivates them and where do they find out about your sales and offers? Is it the newspaper? Radio? Email? Direct mail? Social channels? If you’re not sure, just ask them. Knowing when and where to communicate with your customers will be crucial to your holiday sales success. (more…)
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