Marketing Archives - Page 12 of 17

26Aug 2014 by Cindy Berrier No Comments

Product Labels: 5 Tips for Putting these Silent Salesmen to Work for You

[caption id="attachment_8137" align="alignleft" width="300"] 123Print Custom Product Labels[/caption] You could be overlooking an important sales tool if you haven’t put much thought into your product labels. Customers who say, “no thanks, I’m just looking,” and nosy friends that look in medicine cabinets, glove compartments and cupboards can learn a lot from a well-designed product label. The right label can catch the eye, inform, educate and persuade. That’s like having a tiny salesperson attached to every product! So how do you design the perfect product label? (more…)

19Aug 2014 by Cindy Berrier No Comments

How to Measure the ROI of Offline Advertising

Customer Acquisition, Marketing, Promotional Marketing, Small Business Info

“I know half my advertising is a waste, I just don’t know which half.” — Popular Saying Many proponents of online marketing like to suggest that the problem of tracking has been largely solved in the online world. It’s true that online marketing can produce tremendous data on which ads lead to a visitor coming to a company’s website, and the type of customers that a particular media campaign generated. However, just because it’s easier to track online advertising, doesn’t mean that online advertising is more effective or has a better return on investment that offline advertising. This blog post will discuss several ways that you can approximate the effectiveness of offline advertising, such as postcards, newspaper, radio and TV advertising. Here are three methods that you might try: Method…

18Aug 2014 by Cindy Berrier No Comments

9 Apps to Increase Customer Loyalty

Customer Retention, Marketing, Monday Marketing Minutes, Small Business Info

Your loyal customers will come back time and time again. Remember our infographic on rewarding your returning customers by giving them the “loyal” treatment? Lift your customer retention efforts one step further by taking it mobile — Read on to discover nine of the top mobile loyalty apps! LoyalBlocks: Also offers rewards and offers just for walking into a store. As a business, you would complete the online registration, use a mobile device as your “base station,” download the App, and finally customize the rewards (known as “tokens” on LoyalBlocks). As a customer, they download the app to their mobile device, then the system punches their mobile “cards,” sending them your already customized rewards each time they enter your establishment. (more…)

06Aug 2014 by Cindy Berrier No Comments

Cards and a Contest

123Print News, All Other, Customer Acquisition, Customer Retention, Marketing, Products and Services, Small Business Info

Have you noticed that stores and websites are already starting to make the shift toward holiday sales? According to our “It’s Beginning to Look a Lot Like Christmas” infographic, more than 13% of major online retailers have started to mention Christmas/Holiday in their marketing emails. The reason? It’s been proven that customers respond to early shopping offers! Actually, according to the National Retail Federation, nearly 40% of shoppers will start their Holiday shopping before Halloween. [caption id="attachment_8018" align="aligncenter" width="604"] Check out our Business Holiday Infographic![/caption] So how can your small business use this knowledge to take your Holiday marketing a step further? Why not impress clients, vendors, employees and prospects by sending them a personalized Holiday Greeting Card! Recent studies suggest that certain kinds of business greeting cards can lead to…

04Aug 2014 by Cindy Berrier No Comments

What Kind of Customers Will YOU Attract?

Customer Acquisition, Marketing, Monday Marketing Minutes, Small Business Info

Your company’s brand values, marketing strategy and communication techniques all play a part in determining the kinds of customers you’re likely to attract, right? Well, this process is a two-way street. To attract a specific target audience, it is important that you establish the right brand values, using the right communication channels, in order to get that audience on your side. Get it wrong and your company can easily end up attracting the ‘wrong’ types of customers — those that cost you a lot of time and money, while doing little to help your business progress and grow. The effects of attracting these 'wrong' types can be: Customers make one-off purchases and never return, or purchase very infrequently You have few conversions (proportion of actual sales to something like your website…

31Jul 2014 by Cindy Berrier No Comments

The Key to Effective Communication and Better Company Meetings

Marketing, Planning, Small Business Info, Workplace

Communication is one of the keys to small business success. Communication impacts execution, profitability, and most importantly, growth. As a leader, it’s imperative that you share updates about the current state of the business, and lay out the direction/vision of where you see your business going. Over the years, I have found transparency to be the best approach for me. It allows me to converse openly on all fronts — the good, the bad, the ugly. This way you can cut to the chase and address any misperceptions, clarify recently asked questions, and/or ground the team back to the basics. One way that I’ve tried to share our company’s performance in a group setting is to host a monthly meeting. I know what you may be thinking, “Another meeting. Great,…

29Jul 2014 by Cindy Berrier No Comments

What Kind of Color Profile Should you Use for Printing?

Design, Marketing, Small Business Info

Your business card or logo might look great online, but if you're not working with a printing expert, it might not translate well into print. This graphic gives you insight into the world of color and printing methods so you can make sure your marketing materials looks as sharp as you want them to. [caption id="attachment_7930" align="aligncenter" width="604"] Click through to see the entire infographic from The Logo Company![/caption] Here are the three color types explained in the infographic above: (more…)

28Jul 2014 by Cindy Berrier No Comments

How to Become a Master at Negotiating

Marketing, Monday Marketing Minutes, Small Business Info

There's a lot of bad advice out there regarding the best way to approach a negotiation. That's because so many negotiators see it as a competition or a battle. With this approach, though you may win the immediate deal, you can damage long-term relationships, which leads to diminished results long term. There is a better way to master the art of negotiations. Here are some tips that can help you close the best possible deal. Value the other person. In order to negotiate effectively, you need to understand the other person, their wants, needs, motivations and emotions. This is a critical step. Ask questions, and let them know that you care about finding out about them. Try to connect on a human level. If you can establish some level of bond,…

22Jul 2014 by Cindy Berrier No Comments

Define Success: Email Metrics You Should be Tracking

Customer Retention, Email Marketing, Marketing, Monthly Email Marketing, Online Marketing, Small Business Info

Has your company just started to implement email marketing? If so, you may still be nailing down the metrics you will use to measure success. Having a clear set of metrics defined is key to measuring your overall successes and failures, as well as deciding on smaller modifications like campaign adjustments. Even a company well-versed in email marketing can always stand to periodically reevaluate the metrics they are using to measure success as goals and business models change. Let’s take a look some tried and true email marketing metrics that every email marketer should be tracking, and one that you may not have considered before. (more…)

21Jul 2014 by Cindy Berrier No Comments

How to Get More Referrals

Customer Acquisition, Customer Retention, Marketing, Monday Marketing Minutes, Small Business Info

Now that you've established your business, how do you grow your customer base? Your existing customers are perhaps your #1 most untouched resource. Think about the network of people that stems from your existing customers. Their friends, families, neighbors, etc. are all prospective customers just waiting to hear about your business! But how do you go about reaching these people on a level that will persuade them to buy? Read on for five tips on creating, maintaining and growing your referrals. 1. Make sure you’re going after the right relationships. As much as we’d all like to have a close relationship with each and every customer, this sentiment is unrealistic. You have to put customer value into perspective — you wouldn't spend as much time going building a relationship…

Category: Marketing