Some people are natural presenters who feel totally at ease in front of an audience, spotlight on them and comfortably talk off the cuff to tell an anecdote. Others might have to prepare and execute presentations for work, but…
Monday Marketing Minutes
Direct Mail Isn’t Dead: Postcards and Business Flyers Work!
In this digital age, you may be inclined to think that direct mail pieces aren’t worth your time and effort. Think again! There are many benefits of direct mail items, such as postcards, business flyers and brochures, including: You…
How to Send Killer eNewsletters – 10 Tips
Email marketing is a fast, efficient way for small businesses to connect with their customers. Sending e-newsletters has become an increasingly crucial way to build customer loyalty through special offers and great, engaging content, and ultimately is another tactic…
How to Guest Blog With a Purpose
Guest blogging, as you may or may not know, has long been heralded as one of the best link-building tactics for your blog and website. (If you aren’t sure what “guest blogging” is, read this. If you’re not sure…
Building Customer Loyalty: Write Thank You Cards
Sending handwritten thank you cards adds a personal touch that will undoubtedly be appreciated by your customers. In fact, they will be floored! It’s such a rare thing to actually receive a special, personalized thank you from a business, let alone…
5 Tips for Creating an Effective Brochure or Flyer
In the new online shopping world, two tried-and-true marketing techniques still have their place: brochures and flyers. Both are cost-effective marketing tools that can used for a variety of purposes: • Educational piece • Cross-sell opportunity inside a complementary…
Presidents’ Day Marketing and Thinking Outside the Box
As we look through our blog statistics, Facebook shares, 1+s and retweets, we can see that you like new ideas. Thinking outside the box and marketing a small business in different ways can interest new customers and bring old…
Super Marketing Ideas for the Big Game
One of the more highly promoted sales days is coming up, and we’re here to help you prepare for small business success. The first weekend in February will see two American football teams meeting on the gridiron in New…
Lose Weight and Other Small Business Resolutions
According to a New Year’s Resolutions infographic we did, the number-one resolution last year was to spend more time with family. As an owner or employee of a small business, we highly recommend that you, too, get your priorities straight…
Can you believe it’s already the last week in December? This is crazy. Just yesterday I was riding my bicycle across Iowa in 90-degree heat, and now it’s time to ring in the new year? Tempus Fugit, as they…