Building your brand is one of the most important steps in developing a new business. The number of small- and medium-sized businesses out there is growing exponentially — and you need to make sure your company is ahead of…
Monday Marketing Minutes
Go Big or Go Home! 9 Tips for Yard Sign Marketing
Ah, sweet summer time. Time to get ready for everything you love about summer. Picnics, days at the beach and … yard sign marketing! Hurray! Custom yard signs can be a highly effective customer acquisition tool if done correctly.…
3 Easy Ways to Boost Gift Certificate Sales
Does your small business harness the often overlooked power of Gift Certificates? Think of a past birthday or Christmas — how many gift cards or certificates did you receive? Actually, take a look in your purse or wallet ……
Secrets of Success: 5 Entrepreneurs Share Their Best Startup Advice
Jiminy Cricket would have you believe that all you have to do is make a wish, and your dreams will come true. What a croc. The truth is that dreams are a fine place to start, but unless you…
10 Things You Shouldn’t Do for Good Customer Service
Normally it’s about what you should do for customer service, however, it’s just as important to know what not to do. If you’re customer savvy, there’s a good chance you are already well-versed in everything on this list. But…
3 Great Ideas for Your Cinco de Mayo Promotion
Cinco de Mayo is a hot (must be all the chili peppers) holiday in the U.S. (Though, fun fact, it is actually a rather minor holiday in Mexico!) Who doesn’t love some bueno Mexican food and margaritas? Ole! You…
The Basics of Facebook Marketing [SLIDESHOW]
Is your small business just getting started with Facebook marketing? Or, are you looking to fine tune your existing efforts? Check out our slideshow presentation on Facebook Marketing: The Basics of Content, Tactics and Engagement. Facebook Marketing | Content,…
4 Video Apps, Sites and Services to Showcase Your Brand
You may have heard of one or all of the following video apps and services, but may not know how to use them to showcase your brand. Consumers love video communications because it’s fun, personable and offers more information…
PR Timeline for a New Product Launch
There’s more to public relations than just writing a press release. Huh, you say? That’s right. So, you have the release. What are you going to do with it? Who does it target? Is it right for all of…
How to Name Your Company, Products or Services
Coming up with great names is some people’s full-time job. I know, I can’t believe it, either. For some reason, I always think of the lucky gals or guys who get to name nail polishes. They are great examples…