How often have you received a package you've been eagerly anticipating and found the entire experience a complete disappointment? More often than not, the shipping envelope or box was underwhelming (and somewhat beaten up from its journey), the product presentation inside was non-existent, and finally, there seemed to be a potpourri of everything this vendor had available in its promotional arsenal, i.e., mini-catalogs, product inserts, a customer satisfaction survey, a packing slip and more. Most marketers would agree — the after-sale contact is the best opportunity to turn a first-time customer into a loyal and returning one. It should then come as no surprise that all aspects of your shipment — from the mailing label to the packing materials — are critical to future success. Let’s review a brief synopsis…