123Print's Tips for Your Small Business

02May 2014 by Cindy Berrier No Comments

Small Business Spotlight – Studio 178

Small Business Info, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on ... Studio 178! Studio 178 is a photography studio located in Olive Branch, Mississippi that houses several different photographers including Southern Style Photography, Emily Carol Photography, Bacia Bella Photography and previous 123Print Small Business Spotlight business, My Three Sons Photography! [caption id="attachment_7305" align="aligncenter" width="964"] © Studio 178[/caption] (more…)

30Apr 2014 by Cindy Berrier No Comments

10 Tips for Billboard Advertising Perfection

Customer Acquisition, Marketing, Outdoor Marketing, Public Relations, Small Business Info

Billboard advertising is everywhere. Depending on where you live and where you commute, you could see hundreds of different billboard ads in a single week. With the sea of billboards out there, it is vital that you take the necessary steps to ensure your ad is the one people remember. Check out these ten tips to give your billboard advertisement top billing. Keep it Simple. The simpler the billboard design, the greater chance of success. Essentially, there are only three components of a successful billboard: 1) A compelling image 2) A unique, persuasive tagline 3) Your company name or logo and contact info. Remember that cars will be zipping by and only have a few seconds to take in your ad. Don’t make it difficult for them to absorb your…

28Apr 2014 by Cindy Berrier No Comments

10 Things You Shouldn’t Do for Good Customer Service

Customer Retention, Monday Marketing Minutes, Small Business Info

Normally it’s about what you should do for customer service, however, it’s just as important to know what not to do. If you’re customer savvy, there’s a good chance you are already well-versed in everything on this list. But remember, it’s not only you who needs to remember these things — it is everyone on your staff. Are they trained in what not to do where your customers are concerned? You might be surprised, so make sure to reinforce how to boost customer loyalty and how to treat and respond to customers in various situations. 1. Don’t put them on hold for 15 minutes. We’ve all been there, right? And we’ve all hung up, saying “forget them!” and looked for the next best thing. If you don’t know the answer,…

25Apr 2014 by Cindy Berrier No Comments

Small Business Spotlight – Troubadour Mercantile

Small Business Info, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on ... Troubadour Mercantile Troubadour Mercantile is a unique and eclectic shop located in the historic Quaboag Plantation in Massachusetts. Their aim is to showcase local artists and crafters while offering hand-selected vintage and antique treasures. Shop, be inspired, and support local artists — Everything has a story. Let Troubadour Mercantile help you discover yours. [caption id="attachment_7277" align="aligncenter" width="851"] © Troubadour Mercantile[/caption] (more…)

24Apr 2014 by Cindy Berrier 2 Comments

Affordable Custom Design Services for Your Business or Life

123Print News, All Other, Design, Products and Services, Small Business Info

Before we go into what our Design Services can do (it’s pretty awesome, just wait!), here are just a handful of scenarios of when this new service would come in handy for you: You’re in a time crunch and need to get a new logo design done ASAP. You can’t afford to hire a graphic designer. You don’t know of a graphic designer who will do a good job, and don’t know where to start looking for one. You see a print design you love, but it would be absolutely perfect if you could only change the font and colors (to match your logo EXACTLY … or your wedding hues!). You found the perfect business card style, and now need to duplicate its look for your stationery and more. You’d…

23Apr 2014 by Cindy Berrier No Comments

A Powerful Strategy for Making The Most Of Your Email Marketing [Infographic]

Customer Retention, Email Marketing, Marketing, Online Marketing

As an internet marketer, you should always be on the lookout for the best possible ways to expand your success and conversions across all possible channels. One of the key methods by which you’re probably doing this involves promotional email marketing via the usual process of collecting email address via opt-in forms and relationships with existing customers. While this is an effective strategy that does drive sales, there is another often overlooked and potentially even more powerful route to extremely high email conversions that you might still be missing out on. (more…)

22Apr 2014 by Cindy Berrier No Comments

What is Mentoring and Why Are Mentors Important

Human Resources, Small Business Info, Workplace

What is Mentoring? Mentoring is one of the oldest, most effective forms of influence and knowledge sharing. Being a mentor means that you take someone under your wing, and offer them knowledge and/or wisdom about their career path. A mentor, (usually a person older than you), will help guide their mentee’s professional development with no expectation of monetary gain. They can be a friend, relative, coworker, previous boss, etc. — essentially, anyone who has gained more experience than you in your chosen profession. (more…)

21Apr 2014 by Cindy Berrier 1 Comment

Big Ideas to Help Your Small Business Go Green [Infographic]

123Print Infographics, Small Business Info

Good news SMB owners — being eco-friendly is in. Did you know that 61% of small businesses are actively trying to go greener? And that 70% are anticipating going down that path within the upcoming years? Sorry, Kermit. You were wrong. It is easy being green. Check out these simple, money-saving improvements your business can make on the path to becoming more eco-friendly in our latest infographic!

18Apr 2014 by Cindy Berrier No Comments

Small Business Spotlight – Jewelry in Candles

Small Business Info, Small Business Spotlight

This week, 123Print is shining it's Small Business Spotlight on ... Jewelry in Candles by Michelle Todd While discovering new treasures, it's easy to overlook reality. Jewelry in Candles' products radiate vivid scents that arouse treasured memories with a long-lasting aroma that indulges you into a state of serenity. Their products boast some of the industry's best with their bold scents and secret prizes hidden inside each candle, wax tart and aroma beads. Each candle is 100% natural soy wax that is safe, has a beautiful look and burns cleanly in your home. [caption id="attachment_7215" align="aligncenter" width="851"] © Jewelry in Candles by Michelle Todd[/caption] (more…)

16Apr 2014 by Cindy Berrier No Comments

Everything You Need to Know About Wedding RSVP Cards and Envelopes

3rd Wednesday Weddings, Wedding Inspiration

Sending your wedding invitations out is one of the many exciting parts of planning a wedding. It’s official! It’s time for your guests to know your wedding-day details and you’ll begin to receive RSVPs almost as soon as you put them in the mail. Who can come? Who can’t come? You’ll now know all of that. But before you send your invitations out, there are a few things to consider, like how to word the wedding RSVP cards and how to address the envelopes. Also, what happens when you don’t receive an RSVP from a guest? The following guide will outline everything you need to know when it comes to wedding RSVP cards and envelopes. I thee wordsmith. Your wedding RSVP cards should have the RSVP deadline, a space to…